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週次Week
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課程主題Topic
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課程內容與指定閱讀
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教學活動與作業
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學習投入時間Student workload
expectation
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Content and
Reading Assignment
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Teaching
Activities and Homework
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課堂講授
In- class
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課程前後Outside- of-class Hours
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Hours
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1
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Introduction to Course Syllabus Background and Introduction to
Sharing Economy
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Self Introduction and Grouping
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3
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2
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Belk, R. (2010).
Sharing. Journal of Consumer Research 39(5),
715–734.
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3
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2
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3
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Belk, R. (2014). You
are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8),
1595-1600.
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3
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1
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4
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Eckhardt, G. M. & Bardhi, F. (2015). The sharing economy isn’t about sharing at all. Harvard Business Review,
28.
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3
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2
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5
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Akbar, P, Mai, R. & Hoffmann, S. (2016). When do materialistic
consumers join
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3
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1
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commercial sharing systems. Journal of Business Research 69(10),
4215–4224.
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6
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Aspara, J. & Wittkowski, K. (2018). Sharing- dominant logic? Quantifying the association between consumer intelligence and choice of social access
modes. Journal of Consumer Research 46(2),
201-222.
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3
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1
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7
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Eckhardt, G. M. & Bardhi, F. (2016). The relationship between access practices and economic
systems. Journal of the Association for Consumer Research 1(2),
210-225.
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3
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3
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8
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Individual Meeting
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3
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2
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9
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Hamari, J., Mimmi, S.
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3
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2
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& Antti, U. (2016). The sharing economy: Why people participate in collaborative consumption.
Journal of The Association for Information Science and Technology 67(9),
2047–2059.
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10
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Mid Term Report –
Research Proposal
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3
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8
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11
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Davidson, A., Habibi,
M. R. & Laroche, M. (2018). Materialism and the sharing economy: A cross- cultural study of American and Indian
consumers. Journa l of Business Research 82, 364-
372.
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3
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12
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Möhlmann, M. (2015).
Collaborative consumption: Determinants of
satisfaction and
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3
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2
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the likelihood of using a sharing economy option again. Journal of Consumer Behaviour 14,
193–207.
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13
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Ozanne, L. K., & Ballantine, P. W. (2010). Sharing as a form of anti- consumption? An examination of toy library
users. Journal of Consumer Behaviour, 9(6),
485-498.
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3
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2
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14
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Scaraboto, D. (2015).
Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, 42(1),
152-176.
Schwartz, S. H. & Bilsky, W. (1987). Toward a universal psychological
structure of
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3
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2
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human values. Journal of Personality and Social Psychology,
53, 550-562.
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15
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Skageby, J. (2015).
The changing shape of sharing: Digital materiality and moral economies.
Discover Society,
18.
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3
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2
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15
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Yang, S., Song, Y., Chen, S. & Xia, X. (2017). Why are customers loyal in sharing-economy services? A relational benefits perspective. Journ al of Services Marketing, 31(1),
48-62.
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3
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1
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16
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Final Presentation
Wrap up and Review
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3
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8
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The final grade consists of:
1. Attendance & Participation 20%
The various in-class activities will include case discussion, class participation, and peer review. Students who are unable to attend class should please apply for a leave of absence in advance
2. Midterm Report - Research Proposal 40%
3. Final Project - 40%
Note: Students must acknowledge all instances in which generative AI tools were used in an assignment (such as in ideation, research, analysis, editing, debugging, etc.).
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