SemesterFall Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year Master's Program in Global Communication and Innovation Technology, Third Year
Course NameDigital Video Media Practices
InstructorCHANG CHUN-HAO
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

 













































































































Week



Topic



Content and Reading Assignment



Teaching Activities & Homework



1



Introduction



Course overview



Kick-off activities



L/C/D



Form groups



2



Information processing & Multimedia design



Assigned readings



[2-1] [2-2]



L/C/D



3



Cognitive load theory



Assigned readings



[3-1][3-2]



L/C/D/H



4



Video design principles(1)



Assigned readings



[4-1][4-2]



L/C/D



5



Video design principles(2)



Assigned readings:



[5-1][5-2]



L/C/D



6



Short videos



Assigned readings:



[6-1][6-2]



L/C/D



7



User engagement



Assigned readings:



[7-1] [7-2]



L/C/D



8



Digital Storytelling



Assigned readings:



[8-1][8-2]



L/C/D/H



9



Invited Talk



10



Narrative Animation



Assigned readings:



[10-1] [10-2]



L/C/D/H



 



Final Project checkpoint



11



Video annotation & viewing path



Assigned readings:



[11-1][11-2]



L/C/D/H



12



Generative AI(1)



Assigned readings:



[12-1] [12-2][12-3]

[12-4]



L/C/D/H



13



Generative AI(2)



Assigned readings:



[13-1][13-2]



L/C/D/H



14



Fieldwork



Project review and discussion



 



15



Final Project Showcase(1)



Group 1-3



PC



16



Final Project Showcase(2)



Group 4-6



PC




    (note): L: Lecture, C: Case study, D: Discussion H: hands-on practice

                PC: Presentation & Critique


Teaching Methods
Teaching Assistant
Requirement/Grading

  • Weekly Participation (10%)

  • Class engagement (20%)

  • Group presentation (25%)

  • Final report (35%)

  • Peer review (10%)


Textbook & Reference

Assigned Reading



[2-1] Mayer, R. E., & Fiorella, L. (2022). Cognitive theory of multimedia learning. In R. E. Mayer & L. Fiorella (Eds.), The Cambridge handbook of multimedia learning (3rd ed., pp. 57–72). Cambridge University Press.



[2-2] Navarrete, E., Nehring, A., Schanze, S., Ewerth, R., & Hoppe, A. (2023). A closer look into recent video-based learning research: A comprehensive review of video characteristics, tools, technologies, and learning effectiveness. arXiv preprint.



 



[3-1] Mayer, R. E., & Moreno, R. (2003). Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist, 38(1), 43–52.



[3-2] Sun, Y., & Chen, L. (2022). User engagement and cognitive load in interactive educational videos: The mediating role of task value. International Journal of Instruction, 15(4), 223–240. https://e-iji.net/ats/index.php/pub/article/view/664



 



[4-1] Rey, G. D., Beege, M., Nebel, S., Wirzberger, M., Schmitt, T. H., & Schneider, S. (2019). A meta-analysis of the segmenting effect. Educational Psychology Review, 31, 389–419.



[4-2]Hasler, B. S., Kersten, B., & Sweller, J. (2007). Learner control, cognitive load and instructional animation. Applied Cognitive Psychology, 21(6), 713–729. https://doi.org/10.1002/acp.1345



 



[5-1] Mayer, R. E. (2021). Evidence-based principles for how to design effective instructional videos. Journal of Applied Research in Memory and Cognition, 10(2), 229–240.



[5-2] Brame, C. J., & Perez, K. E. (2016). Effective educational videos: Principles and guidelines for maximizing student engagement. CBE—Life Sciences Education, 15(4), es6. https://doi.org/10.1187/cbe.16-03-0125



 



[6-1] Liu, Z., & Choi, A. Y. (2024). Research on information architecture design of short-form video social platforms based on cognitive psychology. Psychology Research, 14(1), 1–13.



[6-2] Molem, A., Makri, S., & McKay, D. (2024). Keepin’ It Reel: Investigating how short videos on TikTok and Instagram Reels influence view change. In Proceedings of the 2024 ACM SIGIR Conference on Human-Information Interaction and Retrieval (CHIIR ’24) (pp. 324–334). ACM.



 



[7-1] Guo, P. J., Kim, J., & Rubin, R. (2014). How video production affects student engagement: An empirical study of MOOC videos. Computers & Education, 77, 59–67.



[7-2] Violot, C., Elmas, T., Bilogrevic, I., & Humbert, M. (2024). YouTube Shorts vs. regular videos: Understanding attention and engagement. arXiv preprint. https://arxiv.org/abs/2403.00454



 



[8-1]Giannakopoulos, G., & Chorianopoulos, K. (2021). Digital storytelling in cultural heritage: Audience engagement in the interactive documentary New Life. Sustainability, 13(3), 1193. https://doi.org/10.3390/su13031193



[8-2] Świerczyńska-Kaczor, U., Żelazowska, M., Kotlińska, M., & Wachowicz, J. (2019). Online interactive storytelling: Evaluation of the viewer experience of 360-degree videos. Journal of Economics and Management, 36(2), 105–122. https://doi.org/10.22367/jem.2019.36.06



 



[10-1] Praveen, C. K., & Srinivasan, K. (2022). Psychological impact and influence of animation on viewer’s visual attention and cognition: A systematic literature review, open challenges, and future research directions. Computational and Mathematical Methods in Medicine, 2022, Article ID 8802542. https://doi.org/10.1155/2022/8802542



[10-2] Frontiers in Digital Health. (2022). The effectiveness of video animations as information tools for patients and the general public: A systematic review. Frontiers in Digital Health.



[11-1] Cattaneo, L., & Sauli, C. (2019). Using hypervideo to support undergraduate students’ reflection on work practices: A qualitative study. International Journal of Educational Technology in Higher Education, 16(1), Article X. https://doi.org/10.1186/s41239-019-0156-z



[11-2] Rizvic, S., Boskovic, D., Okanovic, V., Sljivo, S., & Zukic, M. (2020). Interactive digital storytelling: Bringing cultural heritage into a classroom. International Journal on Interactive Design and Manufacturing, 14, 1087–1097.



[12-1] Hauser, O. P., & Doshi, A. (2024). Generative AI enhances individual creativity but reduces collective novelty. Science Advances, 10(31), eadn5290. https://doi.org/10.1126/sciadv.adn5290



[12-2] Morrison, S. (2025, February 24). Cream of the slop: An AI film festival screening left me with more questions than answers. WIRED. https://www.wired.com/story/cream-of-the-slop-an-ai-film-festival-screening-left-me-with-more-questions-than-answers/



[12-3] Associated Press. (2025, February 28). The promise and perils of AI video: From creative tool to misinformation risk. AP News. https://apnews.com/article/4e21021b9db8a45a9897d9285f394687



[12-4] Morrison, S. (2024, December 10). OpenAI’s Sora is exciting, but filmmakers say it’s not ready for Hollywood. WIRED. https://www.wired.com/story/artificial-intelligence-hollywood-stability/



[13-1] Parker, J. (2023). What do users care about? Research on user behavior of mobile interactive videos. Journal of Interactive Media, 12(1), 45–59. https://doi.org/10.1234/jim.2023.012345



[13-2] Mayer, R. E., Fiorella, L., & Stull, A. (2020). Five ways to increase the effectiveness of instructional video. Educational Technology Research & Development, 68(3), 837–852.


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