SemesterFall Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year Master's Program in Global Communication and Innovation Technology, Third Year
Course NameGlobal Communication and Culture
InstructorCOOK CHRISTINE LINDA
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule















































































































































Course Schedule & Requirements



 



Week #



Date



Topic



Course Content



Required Readings*



Notes



1



02/09



Introduction




  • Review the syllabus

  • Presentation of individual assignment rubric

  • Presentation of final project rubric

  • Q&A with course instructor



1 (Chp.1), 2 (Chp.1)



 



2



09/09



Modeling Cultures




  • Hofstede’s Cultural Dimensions

  • Self-Construal

  • Cultural Logics



9, 10, 11



 



3



16/09



Cultures in Interaction




  • In-group and out-group dynamics

  • Tight and loose cultures

  • High and low context cultures



3, 7, 15



 



4



23/09



Culture and Identity




  • Bronfenbrenner’s Ecological model

  • Moral Foundations Theory

  • Discussing the meshing of all theories covered so far



5, 8, 14



 



5



30/09



Global Communication and Global Conflict




  • Media during times of crises

  • Political issues with global communication



2 (Chp.6 & 10)



 



6



07/10



Propaganda vs. Journalism




  • Defining propaganda and journalism

  • Covering famous cases of media propaganda

  • Discussing the impact of politics on media



2 (Chp.9), 16



 



7



14/10



Globalization




  • Discussing what globalization is as a phenomenon

  • Connecting globalization back to existing concepts of culture and media



1 (Chp.3 & 11)



Individual assignment due by email by 11:59pm.



8



21/10



“Woke” and Cancel Culture – Online Communication in Global New Media




  • What is “intersectionality”?

  • Research on cancel culture and “wokeness”

  • Discussion of applications and risks to media



1 (Chp.5), 4



 



9



28/10



The Branding and Exporting of Cultural Products




  • What is “soft power”?

  • Successful cultural export case studies:

    • Anime/otaku in Japan

    • Hallyu Wave in Korea



  • 04/Discussion of applications to Taiwan



1 (Chp.12), 6, 12



Make sure you have your project topic and group approved by Dr. Cook by the end of this class.



10



04/11



Issues of Racism and Prejudice in Media




  • Examples of prejudice and racism in traditional media

  • Avoiding stereotypes in content creation

  • Designing uplifting content for minority groups



1 (Chp.10 & 13)



 



11



11/11



Translation and Multi-lingual Media




  • Issues of translation in media

  • Coordinating cross-cultural fandoms



Importance of multi-lingual media in global societies



1 (Chp.6), 2 (Chp.11)



 



12



18/11



Guest Lecture :



 



Dr. Shane Matthews



 



International Workplace Communication



Dr. Matthews will be talking about the internationalization of workplaces, how business communication happens in international businesses, and how digital technologies impact these things.



1 (Chp.9), 13



 



13



25/11



Guest Lecture:



 



Dr. Elena Block



Dr. Block will be sharing her experiences in international politics and media with the class, emphasizing her time in Venezuela’s political and media scene.



N/A



 



14



02/12



Final project presentations



Groups will have the opportunity to present their final projects to the class and receive feedback.



N/A



Make sure to bring multiple copies of your project – USB, email, and cloud, if not physical!



15



09/12



Class Discussion and Exam Revision



In this final class before the exam, students will have the chance to revise all materials together, pose any remaining questions they have to the course instructor, and complete a practice exam graded on-site.



N/A



Make sure to bring something to write or type with!



16



16/12



Final exam



The exam will cover all course materials from 12/09 to 12/12.



N/A



Make sure to bring something to write or type with!



Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

  • Individual assignment     30%

    • Students will be completing an individual 1-5 page assignment assessing their own cultural backgrounds and biases and how these could influence their career paths in media or business.

    • A specific rubric will be presented in class, but generally, the following will be evaluated:

      • Respecting page limits [10%]

      • Self-assessment based the following theories covered in class: [40%]

        • Hofstede’s cultural dimensions [10%]

        • Cultural logics [10%]

        • Self-construal [10%]

        • Bronfenbrenner’s Ecological Theory [10%]



      • Inclusion of scores on validated measures [5%]

      • Discussion of biases based on existing theories and introspection [20%]

      • Discussion of how biases may affect choices in specified career path [20%]

      • English quality [5%]



    • Late assignments will be docked 5% per 24-hour period that they are late, to a maximum of 20% of the total project grade lost. Projects more than a week late will not be graded and will receive a 0.



  • Final project                      35%

    • The final project will consist of a creative piece of journalism on a topic relevant to the international community at NCCU. Both the format and the topic discussed must be pre-approved by Dr. Cook by the end of class on October 28, 2025.

      • Examples of formats:

        • Podcast

        • YouTube-style video

        • Recorded livestream

        • Traditional pre-recorded broadcast



      • Examples of possible topics:

        • The shifting political alliances of Taiwan

        • Living in a Face Culture as a Dignity or Honour Culture Member

        • The Impact of Colonialism Around the World





    • Students will be given the option of completing this project either as a solo piece, in pairs, or in groups of 3 students.

      • Length of project for solo piece: 10 minutes

      • Length of project for pair of students: 15 minutes

      • Length of project for 3-person group: 20 minutes



    • The full rubric will be presented and discussed fully in our first class. However, this is the basic breakdown of grading:

      • Demonstrated a clear understanding of the topic, and able to communicate it effectively to a non-academic audience [35%]

      • Respecting time limits [5%]

      • Included at least two interviews [10%]

      • Clear and understandable English – as it is spoken English, and targeted at a non-academic audience, written grammar and word choice will not be graded, but it must be easily understood by the instructor [15%]

      • Included information about … [30%]

        • Why the chosen topic is important for new media professionals to understand [10%]

        • What current research has to say about the chosen topic [10%]

        • Further resources an average person could use to find out more about the chosen topic [10%]



      • Creativity/Originality [5%]



    • Late projects will be docked 5% per 24-hour period that they are late, to a maximum of 20% of the total project grade lost. Projects more than a week late will not be graded and will receive a 0.



  • Final exam                         35%

    • Short- and long-answer questions

    • Subject matter will include everything covered in class.

    • Content from in-class discussions WILL be included.




Textbook & Reference

  1. Sorrells, K., & Sekimoto, S. (2015). Globalizing Intercultural Communication. SAGE Publications, Inc.

  2. Hamelink, C. J. (2014). Global Communication. SAGE Publications, Inc.

  3. Cook, C. L., Schaafsma, J., Antheunis, M. L., Shahid, S., Lin, J.- H. T., & Nijtmans, H. W. (2021). Trolls without borders: A cross-cultural examination of victim reactions to verbal and silent aggression online. Frontiers in Psychology, 12, 549955. https://doi.org/10.3389/fpsyg.2021.549955

  4. Cook, C. L., Patel, A., Guisihan, M., & Wohn, D. Y. (2021). Whose agenda is it anyway: An exploration of cancel culture and political affiliation in the United States. SN Social Sciences, 1, 237. https://doi.org/10.1007/s43545-021-00241-3

  5. Evans, O. G. (2023). Bronfenbrenner’s ecological systems theory. Simply Psychology. Retrieved from https://www.simplypsychology.org/bronfenbrenner.html

  6. Ganghariya, G., & Kanozia, R. (2020). Proliferation of Hallyu wave and Korean popular culture across the world: A systematic literature review from 2000-2019. Journal of Content, Community & Communication, 11, 177-207. https://doi.org/10.31620/JCCC.06.20/14

  7. Gelfand, M. J., Raver, J. L., Nishii, L., Leslie, L. M., Lun, J., Lim, B. C., … & Yamaguchi, S. (2011). Differences between tight and loose cultures: A 33-nation study. Science, 332, 1100-1104. https://doi.org/10.1126/science.1197754

  8. Graham, J., Haidt, J., Koleva, S., Motyl, M., Iyer, R., Wojcik, S. P., & Ditto, P. H. (2013). Moral foundations theory: The pragmatic validity of moral pluralism. In Advances in Experimental Social Psychology, Vol. 47 (pp. 55-130).

  9. Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and Culture, 2(1). https://doi.org/10.9707/2307-0919.1014

  10. Leung, A. K.- Y., & Cohen, D. (2011). Within- and between-culture variation: Individual differences and cultural logics of honor, face, and dignity cultures. Journal of Personality and Social Psychology, 100(3), 507-526. http://doi.org/10.1037/a0022151

  11. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224-253. https://doi.org/10.1037/0033-295X.98.2.224

  12. Norris, M. J. (2010). Exploring Japanese popular culture as a soft power resource. Inquiries: Social Sciences, Arts, & Humanities, 2(5). Retrieved from http://www.inquiriesjournal.com/articles/253/exploring-japanese-popular-culture-as-a-soft-power-resource

  13. Peng, A. C., & Tjosvold, D. (2011). Social face concerns and conflict avoidance of Chinese employees with their Western or Chinese managers. Human Relations, 64(8), 1031-1050. https://doi.org/10.1177/0018726711400927

  14. Postmes, T., Spears, R., & Lea, M. (1998). Breaching or building social boundaries? SIDE-effects of computer-mediated communication. Communication Research, 25(6), 689-715. https://doi.org/10.1177/009365098025006006

  15. Würtz, E. (2006). Intercultural communication on web sites: A cross-cultural analysis of web sites from high-context cultures and low-context cultures. Journal of Computer-Mediated Communication, 11, 274-299. https://doi.org/10.1111/j.1083-6101.2006.00013.x

  16. Rawat, R. K. (2017). Propaganda and journalism. Amity Journal of Media & Communications Studies, 7(2), 77. Retrieved from https://openurl.ebsco.com/EPDB%3Agcd%3A10%3A22001002/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A141621909&crl=c


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