SemesterFall Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameNew Media, Technology and Society
InstructorLI I-CHIH
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule




















































































































Week

Date

Topic

Content and Reading Assignment

Teaching Activities and HW

1

Sept 03

Intro. & Updates

Syllabus Overview, New ITS



Self-intro & Group assignment

Lecture & International Conferences

2

Sept 10

Guest speech (1/2) – Design Thinking with AI



 



EndNote Webinars or completing video lectures & Databases [Scopus & SciVal] 



International Conferences (1028 or 1213 or HCI July 26~31, 2026) / Guest speech (1/2) – AI in Decision Making



Dates to participate in full/half-day workshops, held on Saturday (2~3 times), will be determined and announced soon. Note: The entire course is designed to provide a total of 54 hours of learning time (16×3 + 6 hours) for the students.

Hosted by PHH



 



(I.T. 1/4) (R.R. draft)

3

Sept 17

GenAI

GenAI Creativity & Innovation

Lecture (Prof. Li)

4

Sept 25

GenAI Art & Image

Lecture (Prof. Li)

5

Oct 01

GenAI Video & Audio

Lecture (Prof. Li)

6

Oct 08

GenAI Memory &  Zeitgeist

Lecture (Prof. Li)

7

Oct 15

GenAI Product Innovation

Lecture (Prof. Li)

8

Oct 22

Midterm

Ind./Group Presentation



Hosted by Prof. Li

9

Oct 29

Guest speech (2/2) – AI in Decision Making

Hosted by PHH



(R.R. revision)

10

Nov 05

Trip

Local @ NCCU Library Maker Space

Hosted by PHH



(I.T. 2/4)

11

Nov 12

AI in Digital Society



 



International Conferences

AI Models and Applications (1/4)

Lecture and G.T. 1/3

12

Nov 19

AI Models and Applications (2/4)

Lecture and G.T. 2/3

13

Nov 26

AI Models and Applications (3/4)

Lecture and I.T. 3/4

14

Dec 03

AI Models and Applications (4/4)

Lecture and G.T. 3/3

15

Dec 10

Trip

Off campus @ Zhishan



Arts, Music, and Renovation

Hosted by PHH



(I.T. 4/4) (R.R. final)

16

Dec 17

Final term

Group Design Presentations / 

International Conferences

Hosted by Prof. Hsieh


I.T. = Individual Task; G.T. = Group Task; R.R.: Research Report



 


Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

40% Midterm Presentation (by Prof. Li)



20% Ind. hands-on sessional tasks (I.T. tasks: R.R. in one or more International Conferences) - four times (by Prof. Hsieh)



30% Group assigned tasks (G.T. tasks assigned in the Workshop) - three times (by Prof. Hsieh) 



10% Final-term Group Design Presentation - Due on Dec 17 (by Prof. Hsieh)


Textbook & Reference

Textbook:



*Lyu, Z. (2024). Applications of Generative AI. Springer.  @NCCU Library free to download



 



References:



*Kulkarni, A., Shivananda, A., Kulkarni, A., & Gudivada, D. (2024). Applied Generative AI for beginners: Practical knowledge on diffusion models, ChatGPT, and other LLMs. California, CA: Apress.  @NCCU Library free to download



*Marr, B. (2024). Generative AI in practice: 100+ amazing ways generative artificial intelligence is changing business and society. Hoboken, NJ : Wiley. @NCCU Library on loan



*Smith, J. (2024). RAG Generative AI: A Practical Guide to Building Custom Retrieval-Augmented Pipelines and Enhancing AI Systems. Independently published. @Amazon



*Huang, K., Wang, Y., Goertzel, B., Li, Y., Wright, S., & Ponnapalli, J. (2024). Generative AI security: Theories and practices. Switzerland: Springer Nature. @NCCU Library free to download


Urls about Course
https://uxmastery.com/resources/techniques/ https://2026.hci.international/
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