Class Participation and Discussion 10%

Article Presentations (20 points) 20%

Business concept with Analysis (15 points) 15%

BM Project 55%

Empathy Map (15%)

 Final Presentation (20%)     Final report (20%)

TOTAL 100%

Required Readings (Online)

Beneficial Readings:

Aaker, Jennifer (2011), “The power of storytelling: What nonprofits can teach private sectors about social media,” The McKinsey Quarterly, February, 1-6.

Anderson, Chris (2008), The Long Tail: Why the future of business is selling less of more, Hyperion.

Fisher, M.J., & Starr, K. (2009). Real Good, Not Feel Good.

Kim, W. Chan and Mauborgne, Renee (2005). Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant, Mass: Harvard Business School Press.

Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market orientation: The construct, research propositions, and managerial implications,” The Journal of Marketing, 54 (2), 1-18.

Li, Charlene and Josh Bernoff, Josh (2008). Groundswell: Winning in A World Transformed by Social Technologies, Boston, Mass: Harvard Business Press.

Osterwalder, Alexander and Pigneur, Yves (2010). Business Model Generation, New Jersey: John Wiley & Sons, Inc.

Payne, Adrian F., Storbacka, Kaj, and Frow Pennie (2008), “Managing the co creation of value,” Journal of the Academy of Marketing Science, 36, 83-96.