Day 1: September 13, Saturday

Day 2: September 14, Sunday

TBA

1. Attendance: 30% (each section, CAA’s record)


2. Participation: 30% (each section, CAA’s record)


3. Values Ranking Presentation: 20% (Prof. Carol Lin)


4. Reflection write-up: 20% (Days 1 and 2, Prof. Shiu)

Group Discussion Questions:

Case #1: Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion (Case No: IVEY 908M79-PDF-ENG)

Assignment questions:

1. Please describe the crisis event in this case. Who are the stakeholders? How and to what extent are they affected by this event?


2. If you were the Head of the law firm, how would you manage this crisis differently?


3. If you were the Head of PR of this law firm, how would you announce this negative event? (Role playing: one group represents the law firm and holds a press conference; the others represent news reporters and ask questions in the press conference)


4. How did the law firm prevent reputation ruin and further promote its reputation through CSR engagement?

Case #2: Fairphone 3: Commercializing Radical Sustainability (Harvard/INSEAD: IN1884-PDF-ENG)

Assignment questions:

1. What is the purpose of Fairphone, the organization?


2. How successful has it been in realizing that purpose to date?


3. What are the challenges in making a more sustainable smartphone? What are the relevant metrics? How sustainable is the FP3?


4. Can sustainable consumption be a potential driver of greater sustainability in the smartphone sector?


5. What are the critical marketing decisions in developing and launching the FP3?


6. If you were Eva Gouwens, what might you do differently?

Case #3: The parable of the Sadhu (Harvard Business Review Reprint 97307)

Author: Bowen H. McCoy

Assignment questions:

1. What happened on the mountain? What was the focal issue?

2. Derived issues regarding ethical dilemmas:

A) What is an ethical dilemma? When did it occur? What are its characteristics?

B) Did people always sense the existence of an ethical dilemma when it occurred?

  How would people usually react at the sight for the first time?

  Would they have different reactions afterwards? Were those excuses or reflections?

C) Who would be responsible for the regretful results? Individuals or the group as a whole?

D) Should any individual give up his/her opportunity to reach the climax for saving the life          of a stranger?

3. Derived issues regarding the core values of an organization:

A) Do you agree that there are core values in every organization?

B) How can an organization build and preserve its core values and character? How is this process related to sustainability development/governance?

C) What is the relationship between an organization's core values and the ethical values of its members? As an individual, do you know what your personal ethical principles are?

D) Can stakeholders’ ethical principles benefit corporate sustainability development/governance?

Case #4: Mattel and the Toy Recalls (B)   (Case no.: IVEY 908M11)

Assignment questions:

1. 
   
   
   
   1. What went wrong with Mattel’s recall strategy?
   
   
   2. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall?
   
   
   3. What values did Mattel exhibit during the recall? How did they affect Mattel?
   
   
   4. What should Mattel do right now and in the future?