SemesterFall Semester, 2025
DepartmentForeign Language Center
Course NameEnglish Elective: English for Mass Communication
InstructorCHU RONG-XUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule












































































































Week



Topic



Content and Reading Assignment



Teaching Activities and Homework



1



Course



Introduction



Needs analysis



Getting to know each other



2



Media Literacy



Types of Communication



Speaking task and group discussion



3



Managing communication



Self-media and promotion



Speaking task and group discussion



4



Fundamental aspects of verbal communication




  1. Pronunciation and voice production

  2. Prosody



Group work:



to start a podcast: intro & outro



5



Effectiveness of self-media



 Public speaking, strategies and rhetorical devices



Assignment Due



6



Digital communication and production



Reviewing and practicing scripts for a podcast



Group work:



to create a podcast episode



7



Oral communication skills




  1. Asking for and giving information

  2. Asking questions and responding politely



Group Presentation I



8



Exhibition as a communication tool



Using exhibitions to communicate ideas and concepts



Group work: introducing an exhibition



9



Mid-term exam



Exam



Exam



10



News, Discourse and Communication




  • Speech Act Theory

  • Discourse Analysis

  • Critical Discourse Analysis

  • Frame Analysis



Group work: video pre-production  



11



Nonverbal communication




  • Body language and presentation skills

  • Gestures, posture and manners



Group Presentation II



12



Video Communication




  • Metaphorical Framing theory

  • Conceptual metaphor theory



Group work: Video production and editing



13



Current issues regarding mass communication



Reading exercise:



Challenges, trends and future



Writing task and group discussion



14



Preparing and presenting persuasive speeches



Agreeing and disagreeing, expressing opinions and demanding explanations



Group Presentation III



15



Culture and media



Conflict across cultures



Writing task and group work



16



Final exam



Exam



Exam



Teaching Methods
Teaching Assistant
Requirement/Grading

ASSIGNMENTS AND REQUIREMENTS



You are expected to:



- participate actively in all in-class activities and discussion;



- attend each class and be on time;



- to submit an individual assignment;



- conduct a group oral presentation;



- collaboratively complete a podcast episode within a small group comprising 2-3 individuals;



- to produce a short video in a small group consisting of 2-3 individuals;



- attend a mid-term examination;



- attend a final examination.



 



Your final grades are determined by the following course components:




  • Individual assignment: 20%

  • Group oral presentation: 20 %

  • Final examination: 20 %

  • Mid-term examination: 20%

  • Attendance (10%), class participation (10%): 20 %



 



Attendance



Attendance will be recorded in every class, when possible. Habitual lateness and unauthorized use of cell phone will also jeopardize your attendance records. A leave of absence should be arranged beforehand or soon afterwards with proper documentation.



 



Class Participation



Class participation refers to your active involvement in the class activities including your in-class questions to the instructor, insights and comments regarding class content, responses to the instructor’s questions, and reactions to other students’ contributions.



 



Oral presentations



You will give an individual oral report and a group presentation during the semester. For the individual report, you will give a 7-minute personal talk. For the group presentation, you and two other students will present on a given topic. The presentation should be approximately 15 minutes, followed by a 7-minute discussion. Each group is welcome to meet with the instructor prior to their presentation to discuss their presentation outline. More details will be provided in class.



 



Examinations



All materials, including the readings, handouts, and information provided in class will potentially be included on mid-term and final exams. The mid-term exam is a speaking test, and the final exam is a written test. The speaking test requires you to deliver an individual oral presentation. The instructor will assess your subject knowledge, presentation skills, English proficiency, and your ability to respond to questions appropriately. The grading rubric for the speaking test is available on the class website. The written test requires you to examine a script, such as a podcast or video script. Your performance will be evaluated based on the quality of your analysis, your language proficiency in conveying your ideas, your ability to present critical perspectives, and the coherence of your analysis. The grading rubric for the written test is available on the class website. No make-up exams will be given unless you have received the instructor’s permission in advance. 



The use of generative AI tools 



The use of generative AI tools is permitted in this course for the following activities:



Brainstorming 



Fine-tuning your responses/answers to enhance readability



Searching for information on your topic



Creating a framework to structure your ideas



Checking grammar, spelling and punctuation.



 


Textbook & Reference

To be announced. 


Urls about Course
1. TED: https://www.youtube.com/@TED 2. Standford Graduate School of Business (Make body language your super power): https://www.youtube.com/watch?v=cFLjudWTuGQ 3. Letter Live: https://www.youtube.com/@LettersLive 4. Luke’s English podcast: https://www.youtube.com/@LukesEnglishPodcast
Attachment

English for Mass Communication_ Rubrics.pdf