SemesterFall Semester, 2025
DepartmentInternational Master's Program in International Communication Studies, First Year
Course NameCommunication Theories
InstructorSHIH TSUNG-JEN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule












































































































Week



Topics



Readings



Key Concepts



1 (9/3)



Introduction



 



 



2 (9/10)



What is a theory?



Littlejohn, S. W., & Foss, K. A. (2021). Theories of human communication. Waveland press. (Chap 2: The idea of theories)



 



What is a theory and how to evaluate a theory?



3 (9/17)



Agenda-setting & Priming




  1. Althaus, S, & Tewksbury, D. (2002) Agenda setting and the “new” news: Patterns of issue importance among readers of the paper and online versions of the New York Times. Communication Research, 29, 180-207.

  2. Krosnick, J. A. and Kinder, D. R. (1990). Altering the foundations of support for the president through priming. American Political Science Review, 84, 497-512.



 



Different levels of agenda-setting theory



4 (9/24)



Framing



Scheufele, D. A. (1999). Framing as a theory of media effects. Journal of Communication, 49, 103-122.



 



Comparing framing with agenda-setting and priming



5 (10/1)



Information processing/ Mental models



Petty, R. E., & Briñol, P. (2011). The elaboration likelihood model. Handbook of theories of social psychology, 1, 224-245.



 



Elaboration Likelihood Model



6 (10/8)



Motivated reasoning




  1. Kunda, Z. (1990). The case for motivated reasoning. Psychological bulletin108(3), 480.

  2. Kraft, P. W., Lodge, M., & Taber, C. S. (2015). Why people “don’t trust the evidence” motivated reasoning and scientific beliefs. The ANNALS of the American Academy of political and social science658(1), 121-133.



Exploring topic: Is correction an effective approach to reducing the impact of false information?



7(10/15)



Deliberation/ Discussion



Scheufele, D. A. (2000). Talk or conversation? Dimensions of interpersonal discussion and their implications for participatory democracy. Journalism & Mass Communication Quarterly, 77(4), 727-743.



 



Understanding the concepts of deliberation, discussion, and heterogeneous talk



8 (10/22)



Communication mediation model



Cho, J., Shah, D. V., McLeod, J. M., McLeod, D. M., Scholl, R. M., & Gotlieb, M. R. (2009). Campaigns, reflection, and deliberation: Advancing an OSROR model of communication effects. Communication theory, 19(1), 66-88.



 



OSOR model and OSROR model as an extension of the communication mediation model



9 (10/29)



Guest lecture + final paper idea presentation



Prof. Hsuan-Ting Chen, Chinese University of Hong Kong.



 



Current research




  • Online political expression

  • Selective Exposure

  • Cross-Cutting Exposure



 



Online



10 (11/5)



Social capital



Gil de Zúñiga, H. & Valenzuela, S. (2010.) Weak Ties, and Civic Engagement: The Mediating Path to a Stronger Citizenship: Online and Offline Networks. Communication Research, 20, p. 1-25.



 



Two types of social capital and links



11 (11/12)



Cultivation



Dudo, A., Brossard, D., Shanahan, J., Scheufele, D. A., Morgan, M., & Signorielli, N. (2011). Science on television in the 21st century: Recent trends in portrayals and their contributions to public attitudes toward science. Communication Research, 38(6), 754-777.



 



Where is our impression of the social actors from?



12 (11/19)



Self-efficacy



Tabernero, C., & Hernández, B. (2011). Self-efficacy and intrinsic motivation guiding environmental behavior. Environment and Behavior43(5), 658-675.



 



Social cognition theory



13 (11/26)



Theories about emotions



Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communications Monographs, 59(4), 329-349.



 



EPPM, Affect heuristic



14 (12/3)



Final poster presentation



 



 



15 (12/10)



Final poster presentation



 



 



16 (12/17)



Final paper due



 



 



Due on Moodle by 5:00 pm



Teaching Methods
Teaching Assistant
Requirement/Grading

  1. Attendance, 10%

  2. Class participation, 10%

  3. Discussion leading, 40%

    Class participants will select a topic and serve as discussion leaders for a week of their choice. This is assignment is designed to be a collaborative group activity. The readings outlined in the weekly schedule represent the foundational works in their respective fields. However, as discussion leaders, it is expected that you supplement these seminal readings with at least two more recent and relevant studies. These additional studies should be shared with the class one week prior to the presentation.

  4. Final paper, 40% (Late submission will not be considered)



The key capstone of this course will be a theoretical paper, which is comprehensive literature review. The theoretical paper focuses solely on the exploration of a research topic through an in-depth examination of existing literature, without involving any methodology. This is also a collaborative group activity. The length of the final paper is 3,000-3,500 words.


Textbook & Reference
Urls about Course
Attachment

2025 Communication Theory Syllabus.pdf