SemesterFall Semester, 2025
DepartmentGraduate Institute of Technology, Innovation & Intellectual Property Management PhD Program, First Year
Course NameResearch Methods of Social Sciences
InstructorHSU MU-YEN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule







1、Entering Academic Community



9/05 Introduction of the course



AOM website, Practicing SSCI Databank C1、C3



9/12 APA format for academic paper, Practicing Endnote C2



2. Philosophical Foundations of Scientific Researches



9/19 Why doing scientific research? A1,A2,C5Finding an exemplar paper



 



9/26 What is scientific research? A7,B7,R1,R2



 Hegde (2015) Chapter 3 



      Logical and Epistemological Norms in Scientific Theory Construction



10/03 The traps of scientific research A3, B17 R3 Confirm the exemplar paper



  Hegde (2015) Chapter 10 



     Ethics in Research with Special Reference to Social Sciences



 



  10/10  National Birthday



 



3、How to Read and Criticize Paper?



10/17 How to read paper? C6、C7、C8 



 Hegde (2015) Chapter 4 Problem Formulation



Alvesson & Sandberg (2011), Generating Research Questions through  Problematization, AMR, 36-2, pp247-271.



10/24 How to criticize paper? C9、C10、C11、C12 Summary of exemplar paperSeth etc. (2009) Beyond statistical significance to substantive significance in strategy research



4、Research Methods of Social Science 



10/31 Positive Research : Quantitative Methods A4、A5、A6、 A7、A8、A9



 Hegde (2015) Chapter 8, Chapter 9Comment of exemplar paper



Questionnaire Design for Survey Research



11/07 How to measure various kinds of concepts as variables



Hubbard (2016), How to Measure Anything in Cybersecurity Risk



Hubbard, Douglas W ; Seiersen, Richard ; McClure, Stuart ; Geer, Daniel E., Jr, John Wiley  & Sons. (Electronic Version)



 Hubbard (2007), How to Measure Anything: Finding the Value of Intangibles in  Business, Hubbard, Douglas W, John Wiley & Sons.



NCCU, Commerce Library 657.7 H875



https://www.tenlong.com.tw/products/9789866031465



11/14 Positive Research : Case study A11



Ridder etc. (2009) The theoretical contribution of case study research to the field of strategy and management



11/21 Interpretive Research : Case study A11



Hegde (2015) Chapter 6



Qualitative Research and Its Application



11/28 Artificial intelligence methodology and field study A10



Ganco and Hoetker (2009) 



NK Modeling Methodology In The Strategy Literature



Hegde (2015) Chapter 5  Systems Approach and Soft Systems Methodology of Organization and Management Studies



Agre, etc. (2018) Artificial intelligence methodology, systems, and applications



12/05 Attending Conference of Society for Management of Technology https://www.csmot.org.tw/activity/seminar/



 




 



 










5、How to Write and Publish an Academic Paper?



12/12 How to write? A12、B2、C13、C14



12/19 How to publish? AOM and AMJ requirements



          Presentation of research planning paper



Teaching Methods
Teaching Assistant


Requirement/Grading

Course Requirements:



1.     Class participation including attend 90% of the lessons and record 2 lessons.



2.     Finish a research plan including research questions, literature review, and research method planning.



       The review of paper should contain two parts:



  a. Summary (What it says!)



 b. Comment (What you think!)



      And each part should contain three sections:



 (1) Research Questions- Background, Motivation, Questions, Positioning



 (2) Research Methods- Qualitative exploration, or/and Quantitative examination



 (3) Results and Answers – Analysis, Discussion, Conclusions, Suggestions



 



Evaluation:



1.     Class participation 50%



2.     Research planning paper 50%



 



上課以討論為主,強調課前的預習及上課參與。A1代表教科書A的第1章,R1代表第一本參考書,教科書C勢必要買, 參考書只用其部分章節、可以借用。



上課參與是以課前的預習為基礎,每個人在每次上課前要繳交預習報告(心得及問題,1頁)。學期中要在「做中學」,針對在期初所選擇的AOM學術領域及期刊,找出一篇想要學習的期刊論文範本,並提出要進一步研究的問題,期末時寫成研究計畫報告。所以,上課參與也包括各個階段中完成期末報告的進度。



老師的上課內容要選擇2次來記錄(Word)(以錄音為準),上課完一週後繳交。



所有作業都上傳至本課程之Dropbox。



 



論文範本的報告分兩部分:



 摘要:Summary (What it says!) 如實地呈現作者在論文中所說的內容。



 評論:Comment (What you think!) 提出你的解讀、意見、批判及建議。



摘要與評論論文範本都要針對以下三點:



 研究問題:Problem─背景/動機/脈絡/定位



 研究方法:Method─探索/驗證/量化/質化



 研究答案:Answer─結果(統計數據/個人或企業案例)



─分析/討論



─結論/意涵/建議



 



評量方式如下:



上課參與(發言、預習) 30%



上課記錄 20%



期末報告 50%


Textbook & Reference

Textbooks(Reserved on course shelf)



A:Neuman, W. J. (2009), Understanding Research



B:Cargill, M. & P. O’Connor(2008) Writing Scientific Research Articles- Strategy and Steps



    C:Northey, etc.(2015) Making sense : a student's guide to research and writing : social sciences(綜圖指參 28A 全球化與公共政策). Northey, etc. (2009) on course shelf.



Reference books(Reserved on course shelf)



R1: Howell, Kerry E. (2013). An introduction to the philosophy of methodology /.



Los Angeles, Calif. : SAGE



R2: Stanovich, K. E.(2010)How to Think Straight about Psychology (9th ed.)



    R3:Rosenzweig, P. (2007) The Halo Effect and the eight other business delusions that deceive managers



 



    Suggested Materials (PDF files)



All the Suggested Materials can be found in the following Blog:



https://askgoodquestion.blogspot.com/



 




  1. Hegde (2015)  Essays on Research Methodology



/Hegde, Dinesh S., editor.; SpringerLink (Online service)



Springer eBooks.; New Delhi : Springer India : Imprint: Springer



 




  1. Maas (2014) Economic methodology : an historical introduction



/ Harro Maas ; translated by Liz Waters.. New York : Routledge



Chapter 10 Economics as science



 




  1. Gideon (2012) Handbook of survey methodology for the social sciences



/ Lior Gideon, editor.New York, N.Y. : Springer



 




  1. Ganco and Hoetker(2009) NK Modeling Methodology In The Strategy Literature



 




  1. Schwab and Starbuck (2009) Null-hypothesis significance tests in behavioral and management research/ Andreas Schwab and William H. Starbuck



Research MethodologyinStrategyandManagement,Volume5,29–54



 




  1. Harrigan (2009) Using hybrid research methodologies for testing contingency theories of strategy/ Kathryn R.Harrigan



Research MethodologyinStrategyandManagement,Volume5,121–136



 




  1. Ridder etc. (2009) The theoretical contribution of case study research to the field of strategy and management/ Hans-Gerd Ridder, Christina Hoon and Alina McCandless



Research MethodologyinStrategyandManagement,Volume5,137–175



 




  1. Seth etc. (2009) Beyond statistical significance to substantive significance in strategy research/ Anju Seth, Kevin D. Carlson, Donald E. Hatfield and Hung-Wen Lan



Research MethodologyinStrategyandManagement,Volume5,3–27



 




  1. Valsiner (2017) From methodology to methods in human psychology /



Valsiner, Jaan, author.; SpringerLink (Online service)



Springer eBooks.; Cham : Springer International Publishing : Imprint: Springer; 2017.



 




  1. Laaksonen (2018) Survey methodology and missing data : tools and techniques for practitioners



/ Seppo Laaksonen



 




  1. Agre (2018) Artificial intelligence methodology, systems, and applications, pp186-196



“Machine Learning Techniques for Survival Time Predictionin Breast Cancer”



18th International Conference, AIMSA 2018, Varna, Bulgaria, September 12-14, 2018 : proceedings / edited by Gennady Agre, Josef van Genabith, Thierry Declerck.



 



 



Library On Line:



Designing the Face-to-Face Survey



Neuman, W Lawrence; Gideon, Lior



Handbook of Survey Methodology for the Social Sciences, 2012, p.227-248; New York, NY: Springer New York



 



M. Cargill and P. O’Connor: Writing scientific research articles: strategy and steps (2nd edition): Wiley-Blackwell, Oxford, 2013



 



 




  • 教科書:



A:Neuman, W. J. (2009), 研究方法─質化與量化方法的應用



(Understanding Research),修訂版,雙葉書廊有限公司,台北市20141月。



        B:Cargill, M. & P. O’Connor(2008),如何撰寫研究論文─策略與步驟



(Writing Scientific Research Articles- Strategy and Steps),初版,華樂絲語文顧問有限公司,台北市20131



          C:彭明輝,研究生完全求生手冊,初版,聯經出版社,台北市20179月。



 




  • 參考書:



R1: 黃光國,社會科學的理路,第三版, 心理出版社, 台北市20132



R2: Stanovich, K. E.(2010)這才是心理學!



         How to Think Straight about Psychology (9th ed.) ,增訂版, 遠流出版社。



R3: Rosenzweig, P. (2007) 光環效應:科學分析成功模式的九大陷阱



The Halo Effect and the eight other business delusions that deceive managers, 初版, 商智文化有限公司, 台北市20079


Urls about Course
愛思客 https://askgoodquestion.blogspot.com/ http://aom.org/annualmeeting/ http://www.druid.dk/ http://www.picmet.org/main/ http://www.journals.elsevier.com/research-policy/ http://www.journals.elsevier.com/telecommunications-policy/
Attachment

2025 Research Methods of Social Science.pdf