SemesterFall Semester, 2025
DepartmentMA Program of Management Information Systems, First Year PhD Program of Business Administration, First Year MA Program of Management Information Systems, Second Year PhD Program of Management Information Systems, Second Year
Course NameEnterprise Innovation Platform (EIP) (II)
InstructorHUNG WEI-HSI
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

 















































































































週次



課程主題



課程內容與指定閱讀



教學活動與作業



1



課程簡介、平台回顧



PPT Review



Lecture, Grouping



2



AI、平台理論



PPT Review



Lecture



3



平台導入



PPT Review



Lecture



4



平台變革管理



PPT Review



Lecture



5



AI對平台的影響



PPT Review



Lecture



6



平台論文報告、研討



Article Review



Presentation, Discussions



7



平台論文報告、研討



Article Review



Presentation, Discussions



8



平台教學個案研討



Case Review



Case Discussions



9



期中考週



PPT



Report Preparation



10



平台教學個案研討



Case Review



Case Discussions



11



平台產業演講



PPT Review



Lecture



12



AI產業演講



PPT Review



Lecture



13



平台企業參訪



Company Background  Review



Presentation, Discussions



14



AI企業參訪



Company Background  Review



Presentation, Discussions



15



雲端企業參訪



Company Background  Review



Presentation, Discussions



16



期末考週



PPT



Report Preparation




*本課程將有額外6小時用於企業參訪之準備、討論與執行,細節安排將視參訪個案,於課堂討論。


Teaching Methods
Teaching Assistant
Requirement/Grading

論文報告 Paper Presentation30 %



參訪報告 Project Presentation25 %



期末報告 Final Project Presentation30 %



課堂參與 Participation15%


Textbook & Reference

AI參考書目:



請參考洪為璽教授於CIO Taiwan專業經理人雜誌之特聘專欄文章:



* Grok 3 的出現對 AI 產業的影響,CIO Taiwan



*DeepSeek AI 領域對比與發展,CIO Taiwan



*解讀 AI 曼哈頓計劃,CIO Taiwan



*AI 帶來的企業管理的衝擊與影響,CIO Taiwan



*AI 如何改變管理階層的定位,CIO Taiwan



*AI 人才培育與管理的實踐與挑戰,CIO Taiwan



*大數據 AI 如何支持企業 ESGCIO Taiwan



*AI 在資料隱私的隱患與應對,CIO Taiwan



*AI 的雙面刃與管理,CIO Taiwan



 



平台參考書目:



Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary,m著,李芳齡譯,平台經濟模式:從啟動、獲利到成長的全方位攻略,出版社:天下雜誌,2016



陳威如、王詩一,決勝平台時代:第一本平台化轉型實戰攻略,商業週刊,2016



車品覺,巨量資料的關鍵思考:行動×多螢×碎片化時代的商業智慧,天下雜誌,2014



Steve Sammartino, The Great Fragmentation And Why the Future of Business is Small, Wrightbooks, 2014



Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, Platform Revolution How Networked Markets Are Transforming the EconomyAnd How to Make Them Work for You, W. W. Norton & Company, 2016



企業資源規劃導論 暨台灣精選個案, Sumner (蔡文賢編譯), 普林斯頓國際有限公司 (2008)



Oracle EBS 總論篇, 沈建文, Publisher: 前程文化 (2012)


Urls about Course
Attachment