SemesterFall Semester, 2025
DepartmentMA Program of Ethnology, First Year
Course NameLanguage, Culture and Digital Media
InstructorLIU TZU KAI
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

 












































































































週次



每週規劃授課進度



Topic



授課內容



Reading Assignment



Student workload expectation



1

(09/04)



Looking at Digital Media through the Lens of Language and Culture



Introduction



In-class hours: 3



Outside-of-class hours: 3



 



2



(09/11)



Language, Digital Ethnography and New Media



Rampton, Ben, Janet Maybin and Celia Roberts



2015 Theory and Method in Linguistic Ethnography. In Linguistic Ethnography: Interdisciplinary Explorations. Julia Snell, Sara Shaw and Fiona Copland, eds. Pp. 14-



50. New York: Palgrave MacMillan.



 



Barton, David and Carmen Lee



2013 Language Online: Investigating Digital Texts and Practices. London: Routledge.



Chapter 12: Researching Language Online.



 



De Seta, Gabriele



2020 Three Lies of Digital Ethnography. Journal of Social Research 2(1): 77-97.



 



Yin, Yiyi and Zhouxiao Xie



2024 Playing Platformized Language Games: Social Media Logic and the Mutation of Participatory Cultures in Chinese Online Fandom. New Media & Society 26(2): 619-641.



In-class hours: 3



Outside-of-class hours: 6



 



3



(09/18)



 



Language Variation and Multilingualism Online  



Varis, Piia and Mingyi Hou



2019 Digital Approaches in Linguistic Ethnography. In The Routledge Handbook of Linguistic Ethnography. Karin Tusting, eds. London: Routledge.



 



Hinrichs, Lars



2015 Approaches to Language Variation. In The Routledge Handbook of Language and



Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds., Pp.19-35.



 



Lee, Carmen



2017 Multilingualism Online. London: Routledge.



Chapter 4: Multilingual Practices and Identities Online.



 



McEntee-Atalianis, L., Ateek, M., & Gardner-Chloros, P.



2023 Multilingual Repertoires and Identity in Social Media: Syrian Refugees on Facebook. International Journal of Bilingualism 27(5): 731-748.



 



In-class hours: 3



Outside-of-class hours: 6



4



(09/25)



Translanguaging and Superdiversity



 



Wei, Li



2018 Translanguaging as a Practical Theory of Language. Applied Linguistics 39(1): 9-30.



 



Varis, P. and Xuan Wang



2011 Superdiversity on the Internet: A Case from China. Diversities 13(2): 71-83.



 



Ren, Wei and Yaping Guo



2024 Translanguaging in Self-Praise on Chinese Social Media. Applied Linguistics Review 15(1): 355-376.



 



In-class hours: 3



Outside-of-class hours: 6



5



(10/02)



Multimodal Communication, Social Media and the Visual



Zappavigna, Michele



2016 Social Media Photography: Construing Subjectivity in Instagram Images. Visual Communication 15(3): 271-292.



 



Nakassis, C.V.



2023 A Linguistic Anthropology of Images. Annual Review of Anthropology 52(1): 73-91.



 



Vaisman, Carmel L.



2016 Pretty in Pink vs. Pretty in Black: Blogs as Gendered Avatars. Visual Communication, 15(3): 293-315.



In-class hours: 3



Outside-of-class hours: 6



6



(10/09)



Multimodal Communication and Semiotics



Jewitt, Carey and Henriksen, Berit



2016 Social Semiotic Multimodality. In Handbuch Sprache im multimodalen Kontext. Nina-Maria Klug and Hartmut Stöckl, eds. Pp.145-164. Berlin: De Gruyter.



 



Jovanovic, D., & Van Leeuwen, T.



2018 Multimodal Dialogue on Social Media. Social Semiotics 28(5): 683-699.



 



Ledin, Per and David Machin



2018 Doing Critical Discourse Studies with Multimodality: From Metafunctions to Materiality. Critical Discourse Studies 16(5): 497-513.



In-class hours: 3



Outside-of-class hours: 6



7



(10/16)



Off-campus visits



Tour to the media company and the museum in Taipei



8



(10/23)



Language, Memes and Emoji



Wiggins, Bradley E. 



2019 The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality. London: Routledge.



Chapter 2: The Discursive Power of Memes in Digital Culture.



 



Konrad, Artie, Susan C Herring, David Choi



2020 Sticker and Emoji Use in Facebook Messenger: Implications for Graphicon Change. Journal of Computer-Mediated Communication 25(3): 217-235.



 



Dickinson, Jennifer



2020 Emoji and Emoji Language. The International Encyclopedia of Linguistic Anthropology https://doi.org/10.1002/9781118786093.iela0442



 



In-class hours: 3



Outside-of-class hours: 6



9



(10/30)



Hate Speech and Online Communication



Wilson, Richard Ashby



2019 The Digital Ethnography of Law: Studying Online Hate Speech Online and Offline. Journal of Legal Anthropology 3(1): 1-20.



 



Pohjonen, Matti 



2019 A Comparative Approach to Social Media Extreme Speech: Online Hate Speech as Media Commentary. International Journal of Communication 13: 3088-3103.



 



Aziz, A.



2024 Rohingya Diaspora Online: Mapping the Spaces of Visibility, Resistance and Transnational Identity on Social Media. New Media & Society 26(9): 5219-5239.



In-class hours: 3



Outside-of-class hours: 6



 



10



(11/06)



Community of Practice, Online Community and Civic Participation



Angouri, Jo



2015 Online Communities and Communities of Practices. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds., Pp. 323-338. London: Routledge.



 



Wu, Xiaoping



2018 Discursive Strategies of Resistance on Weibo: A Case Study of the 2015 Tianjin Explosions in China. Discourse, Context & Media 26: 64-73.



 



Milani, Tommaso M.



2013 Are ‘Queers’ Really ‘Queer’? Language, Identity and Same-sex Desire in a South African Online Community. Discourse and Society 24(5): 615-633.



In-class hours: 3



Outside-of-class hours: 6



 



11



(11/13)



Language Ideology, Digital Discourse, COVID-19 Pandemics and ChatGPT



Subtirelu, Nicholas Close



2017 Raciolinguistic Ideology and Spanish-English Bilingualism on the US Labor Market: An Analysis of Online Job Advertisements. Language in Society 46(4): 477-505.



 



Zhu, Hongqiang



2020 Countering COVID-19-related Anti-Chinese Racism with Translanguaged Swearing on Social Media. Multilingua 39(5): 607-616.



 



Spilioti, Tereza



2015 Digital Discourse: A Critical Perspective. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza



Spilioti, eds., Pp. 133-148. London: Routledge.



 



McNally, K., Wright, K., Goldkind, L., Kattari, S. K., & Victor, B. G.



2024 Disability Expertise and Large Language Models: A Qualitative Study of Autistic TikTok Creators’ Use of ChatGPT. Social Media + Society, 10(3). https://doi.org/10.1177/20563051241279549



In-class hours: 3



Outside-of-class hours: 6



 



12



(11/20)



Disability, Digital Communication and Digital Media



Ginsburg, Faye



2012 Disability in the Digital Age. In



Digital Anthropology. Heather A. Horst and Daniel Miller, eds. Routledge.



 



Lin, Z., & Yang, L.



2021 Smartphones as actors: A new digital disability care actor-network in China. International Journal of Cultural Studies 24(4): 673-688.



 



Kaur, H., & Saukko, P.



2022 Social access: role of digital media in social relations of young people with disabilities. New Media & Society 24(2): 420-436.



 



 



Jaraisy, Marah, and Rose Stamp



2024 Word of Mouth: Mouthing Patterns in a Bimodal Multilingual Deaf Community. Language in Society 1-26.



 



13



(11/27)



Ethnographic Case: Language Revitalization and Postcoloniality



 



Makananise, Fulufhelo Oscar, eds.



2024 Decolonising Digital Media and Indigenisation of Participatory Epistemologies: Languages of the Global South.



 



Chapter 1: Decolonial Thinking of Digital Media Inequalities and Indigenous Language Marginalisation of the Global South from the South African Context (by Fulufhelo Oscar Makananise)



 



Chapter 4: Incorporating Indigenous Language in TikTok Content Creation: Influence of IsiZulu in Content Creation (by Khatija BiBi Khan)



 



Chapter 6: "Tlen quihtoa moyollo?" – "What does your heart tell you?": Language Revitalisation and Postcolonial Cultural Education among the #Nahuatl Language Teaching Community on TikTok (by Amanda R. Ruschak)



 



Chapter 9: Revitalising Endangered Languages through Social Media: A Case Study of Olunyore Language Preservation through Facebook in Kenya (by Jackline U. Lidubwi and John O. Ndavula)



In-class hours: 3



Outside-of-class hours: 6



 



14



(12/04)



Ethnographic Case:



Work, Gender and the Visual



Lukács, Gabriella



 2020 Invisibility by Design: Women and Labor in Japan's Digital Economy. Durham: Duke University Press.



 



Introduction



Chapter 1



Chapter 2



Chapter 3



In-class hours: 3



Outside-of-class hours: 6



 



15



(12/11)



Ethnographic Case:



Language, Youth and Online Abuse



Ringrose, Jessica and Kaitlyn Regehr


2025 Teens, Social Media, and Image Based Abuse. London: Palgrave Macmillan Cham.

In-class hours: 3



Outside-of-class hours: 6



 



16



(12/18)



 



Final Project Presentation



 



In-class hours: 3



 




 


Teaching Methods
Teaching Assistant
Requirement/Grading

Class Attendance/Participation 14% (1pts per week)



Weekly Discussion Questions 11% (1pts per week)



Written Assignment:   My Experiences of Linguistic and Cultural Landscape 10%



In-class Individual Presentation:



      My Experiences of Linguistic and Cultural Landscape 6%



In-class Individual Presentation on Articles (3 times x 8%): 24%



In-class Group Activity: Intercultural Communication 10%



Final Paper (personal written paper) 25%


Textbook & Reference

[Required Text] 指定書目



 



Ginsburg, Faye D., Lila Abu-Lughod and Brian Larkin, eds.



2002 Media Worlds: Anthropology on New Terrain. Berkeley: University of California



Press.



      2008 《媒體世界:人類學的新領域》。臺北:巨流圖書。



Johnson, Sally and Astrid Esslin, eds.



2007 Language in the Media. New York: Continuum.



Georgakopoulou, Alexandra and Tereza Spilioti, eds.



2015 The Routledge Handbook of Language and Digital Communication. London:



Routledge.



Barton, David and Carmen Lee



        2013 Language Online: Investigating Digital Texts and Practices. London: Routledge.



Dovchin, Sender, Shaila Sultana and Alastair Pennycook



2018 Popular Culture, Voice and Linguistic Diversity: Young Adults On- and Offline. 



Basingstoke: Palgrave Macmillan.



Chandler, Daniel



2017 Semiotics: The Basics. London: Routledge.



Tusting, Karin, ed.



2020 The Routledge Handbook of Linguistic Ethnography. London: Routledge.



Sinatora, Francesco L.



2019 Language, Identity, and Syrian Political Activism on Social Media. London:



Routledge.



Bell, Joshua A. and Joel C. Kuipers, eds.



2018 Linguistic and Material Intimacies of Cell Phones. London: Routledge



Seargeant, Philip and Caroline Tagg



2013 The Language of Social Media: Identity and Community on the Internet.



Hampshire: Palgrave Macmillan.



    Lukcas, Gabriella



       2020 Invisibility by Design: Women and Labor in Japan’s Digital Economy. Durham:



Duke University Press.



 



[Recommended Texts] 推薦書目



Tannen, Deborah and Anna Marie Trester, eds.



2013 Discourse 2.0: Language and New Media. Washington, DC: Georgetown



University Press.



Zappavigna, Michele



2012 Discourse of Twitter and Social Media: How We Use Language to Create



Affiliation on the Web. London: Continuum.



Wang, Xinyuan



        2016 Social Media in Industrial China. London: UCL Press.


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