SemesterFall Semester, 2025
DepartmentProgram
Course NameInnovation and entrepreneurship lectures and practices
InstructorLIN SHIH-YUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule


























































































































Week



Date



Topic



Key Learning & Output



Lecturer



1



09/04



Course Kickoff & Team Formation



Expectations, teams formed, startup ideas discussed



Professor S.-Y. Lin



2



09/11



Idea Generation



Design Thinking 1: Empathy & Define



Pjotr Steinmetz



(StellarPH)



https://stellarph.io/



3



09/18



Idea Development & Prototype



Design Thinking 2:



Ideate & Prototype



4



09/25



Market Validation & Customer Discovery



Is the Idea Marketable? Customer Discovery & Persona



Angelica Urbina



(FABRECO)



https://www.officialfabreco.com/



5



10/02



Competitive Landscape & Positioning



SWOT Matrix & Competitive Analysis



6



10/09



Business Model (Part 1)



Lean Canvas & Revenue Streams



Mark Birch



(TribeROI)



7



10/16



Business Model (Part 2)



Validate Assumptions, POC/POB Testing Plan



8



10/23



Midterm Mentoring



Feedback & Team Check-in



Invited Consultants



9



10/30



Midterm Project Report



Problem-Solution Fit Pitch Session



Professor S.-Y. Lin



10



11/06



Marketing



Go-to-Market: Channels & Early Adopters



Kara Atchison



(SCM Solution)



https://scm-solution.com/



11



11/13



Financial Planning



Cost Budgeting & Basic Financials



Kate Lee



(KPMG Innovation Team)



https://kpmg.com/tw/zh/home.html



12



11/20



1. How to start a business in Taiwan?



2. Starup Island Tawian



Running Business in Taiwan



1. TBC



(PwC Taiwan)



https://www.pwc.tw/zh.html



2. Startup Island TAIWAN



https://startupisland.tw/zh



13



11/27



Pitch Deck (Part 1)



Pitch Deck Structure from Intro. to Business Model



Richard D. Crooks



(KSBridge Startup Academy)



https://www.facebook.com/KSBridgeOIN/?locale=zh_TW



14



12/04



Pitch Deck (Part 2)



Pitch Deck Structure from Traction and Roadmap to Closing



Richard D. Crooks



(KSBridge Startup Academy)



https://www.facebook.com/KSBridgeOIN/?locale=zh_TW



15



12/11



Pitch Practice and Coaching



Full Pitch Rehearsal & Correction



Richard D. Crooks



(KSBridge Startup Academy)



https://www.facebook.com/KSBridgeOIN/?locale=zh_TW



16



12/18



Final Pitch & Reflection



Demo Day & Industry Feedback



Professor S.-Y. Lin




 


Teaching Methods
Teaching Assistant
Requirement/Grading

* Class Participation: 20%



* Group Project Presentation: 80%



Note: The course format may be modified in response to instructional needs. Accordingly, assessment methods and criteria are subject to flexible adjustment to ensure alignment with learning objectives.


Textbook & Reference


  • Serafeim, G. (2022). Purpose and Profit: How Business Can Lift Up the World. HarperCollins Leadership.




  • Davidson, E. A. (2001). You Can’t Eat GNP: Economics as if Ecology Mattered. Basic Books.




  • Polman, P., & Winston, A. (2021). Net Positive: How Courageous Companies Thrive by Giving More Than They Take. Available at https://netpositive.world/book/




  • Henderson, R. (2020). Reimagining Capitalism in a World on Fire. Available at https://reimaginingcapitalism.org/




  • Harvey, H., & Gillis, J. (2022). The Big Fix: Seven Practical Steps to Save Our Planet. Simon & Schuster.




  • Van der Pijl, P., Lokitz, J., & Wijnen, R. (2021). Business Model Shifts: Six Ways to Create New Value for Customers. Wiley.




  • De Angelis, R. (2018). Business Models in the Circular Economy: Concepts, Examples and Theory. Palgrave Macmillan.




  • Ferroni, M., & Mody, A. (Eds.). (2002). International Public Goods: Incentives, Measurement, and Financing. Kluwer Academic Publishers.




  • Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Harvard Business Review Press.




  • Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.




  • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2023). Strategic Management: Competitiveness and Globalization – Concepts (14th ed.). Cengage.




  • Mazzarol, T., & Rebound, S. (2020). Small Business Management: Theory and Practice. Springer.




  • Sørensen, H. E. (2012). Business Development: A Market-oriented Perspective. John Wiley & Sons.




  • Stokes, D., & Wilson, N. (2021). Small Business Management and Entrepreneurship. Cengage.




  • Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2015). Value Proposition Design: How to Create Products and Services Customers Want. Wiley.




  • Stutely, R. (2012). The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs. Financial Times / Prentice Hall. ISBN-13: 978-0273761143




  • Cope, M. (2003). The Seven C's of Consulting: The Definitive Guide to the Consulting Process. Financial Times / Prentice Hall. ISBN-13: 978-0273663331




  • Ries, E. (2011). The Lean Startup. Portfolio Penguin. ISBN-13: 978-0670921607




  • Lawrie, A. (2007). The Complete Guide to Business and Strategic Planning for Voluntary Organisations. Directory for Social Change. ISBN-13: 978-1903991701




  • Bragg, A., & Bragg, M. (2005). Developing New Business Ideas. Prentice Hall. ISBN-13: 978-0273663256




  • Lake, N. (2006). The Strategic Planning Workbook. Kogan Page. ISBN-13: 978-0749445096




Urls about Course
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