SemesterSpring Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameNew Media Convergence
InstructorLIN TSUI-CHUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule





























































































































Date



Topic/Event



Readings



Special Notes Deadlines



Week 1



2/20



Introduction & course overview



Dr. Trisha Lin



 



Article:



Grant, A. & Meadows Ch1&3 (ICT)



Miller (2011) Ch3



Nightingale & Dwyer Ch2



 



Homework:



Disruptive innovation



Week 2



2/27



Understand new media, convergence & disruptive innovation



Dr. Trisha Lin



 



Video



Disruptive innovation



 



Week 3



3/6



New media research & mixed-method approaches



Dr. Trisha Lin



 (Invited talk: Social media health campaign: A mixed-method approach: Dr. Shaohai Jiang, Assistant prof, National University of Singapore)



Jiang’s papers



 



Discuss disruptive innovation



Week 4



3/13



 



Mobile convergence: Smartphone & screen dependency



Dr. Trisha Lin



Lin’s smartphone papers (2016, 2020, 2022)



 



Divide research groups



Introduce final projects



Week 5



3/20



 



Multiscreen social TV as new convergence & screen dependency



Dr. Trisha Lin



 



Article:



Lin’s multiscreen social TV papers (2013, 2019)



Lin (2023)



Lin, Lee & Bautista (2022)



Topical presentation 1 (10-mins/group)



Week 6



3/27



Socialbots, deepfakes & genAI



Dr. Trisha Lin



 



 



Topical presentation 2



(10-mins/group)



Week 7



4/03



Spring Break Public holiday



 



 



Week 8



4/10



Research proposal presentation 



Dr. Trisha Lin



To be decided



Assignment



Week 9



4/17



Social media & organizational transformation



Dr. Ekin Yasin



PPT presentations & Q&A



 



Week 10



4/24



 



Emerging technologies & global communication



Dr. Ekin Yasin



To be decided



 



Week 11



5/1



Generative AI & essential communication skills



Dr. Ekin Yasin



To be decided



 



 



Week 12



5/8



Changing news practices: GenAI impacts



Dr. Edson Tandoc 



To be decided



 



Week 13



5/15



Moving into social media spaces: From real news to fake news



Dr. Edson Tandoc



To be decided



 



Week 14



5/22



Fighting fake news: The need for a new news media literacy Dr. Edson Tandoc



To be decided



 



 



Week 15



5/29



AI & data governance



Dr. Natalie Pang (HOD, Assoc Prof. New Media & Communication, NUS)



To be decided



 



Week 16



6/5



Final presentations & Feedback



Dr. Trisha Lin



 



15 min presentations & 5 mins Q&A



 



Week 17



6/12



Flexible week—writing paper



No class



 



Week 18



6/19



Flexible week- final paper submission



 



 



 



Submit written papers to Moodle (before 5pm)




Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

ASSESSMENT COMPONENT



 



The student will be assessed according to the course objectives stated in this syllabus through continual assessments (CA) (100%):



1.  Class Attendance & Participation (10%)



As this course is largely seminar-based, participating in class discussions are highly encouraged. Students should read articles assigned by the instructor and selected by the student moderators for discussions. To be noted, skipping presentations without legitimate reasons will receive a Zero mark. No make-up.



2. Topical Presentation & in-class assignment (15%) (Dr. Lin)  



Students select one weekly topics for PPT oral presentation of topical presentation (20%). Topical presentations should integrate knowledge and information from journal articles, book chapters or market reports to elaborate important issues related. Each selects a good-quality paper published after 2021 with proposed questions (one for each presenter). Topics and selected articles ought to obtain prior approval from the instructor (one week before the presentations) and post them to Moodle and Facebook. The final ppt (including answers to Qs) should be uploaded to Moodle one week after the presentation.



3.  Online course assignments (15*2%) (Dr Yasin, Dr. Tandoc)



Guest professors will give assignments.



4. New media research term paper (45%)



1) Proposal (10%): Oral presentation (5%) & ppt proposal (5%);



2) Term paper (35%): Final presentation (10%); written paper (25%) 



Proposal: Students work as groups for a proposal which contains introduction, research aims, succinct literature review (relevant studies, theoretic concepts or analytical framework), and method session (with APA references.) Within the scope of new media convergence, the topics are suggested related to groups’ weekly media presentations. Oral ppt presentation is required. 



Written Paper: Students work as groups to write a term paper in their selected media presentation area. The topic should focus on either 1) how new media technologies shape traditional media organizations or users, or 2) new media development and impact on industries, professional practices, society or individual users. The length of the article is expected 4,000-5,000 words (excluding references, tables, figures, appendix, etc) with 7th APA-style references. Each group will also give ppt presentations.



Discussants: Individuals must play the role as the discussants for another group’s written papers. Hence, each group must upload the written proposal and final paper three days before the in-class presentations.



# All writing, papers and ppt slides must be uploaded to NCCU Moodle before deadlines. 



 Grading




  • Class attendance & participation 10%

  • Topical presentation (Dr. Lin) 15%

  • Online course assignments (Dr. Yasin & Dr. Tandoc) 30%

  • Term paper (proposal & final paper) 45%



Total   100%


Textbook & Reference

Selected readings will be provided via Moodle.


Urls about Course
NCCU Media Convergence Facebook https://www.facebook.com/groups/192204868204639
Attachment

20251223 Syllabus New_Media_Convergence Final.pdf