SemesterSpring Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameDigital Production and Analytics
InstructorCHIANG YI-HSUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

 


























































































































Week Course Topic Content and Assigned Reading Teaching Activities and Assignments
1 Course Overview and Introduction Explanation of teaching content and discussion with students to adjust course planning Course content explanation and planning adjustments
2 Basics of VR Technology Principles and applications of VR live streaming Lecture and discussion: Case study on VR
3 Filming and VR Production Techniques and tools for 360-degree video production Hands-on: Experience VR filming
4 AI-Assisted Multi-Track Editing AI integration with various editing tools Hands-on: Use AI-powered tools for recording/editing
5 Social Media Data Analysis Types and methods of social media data analysis Hands-on: Practicing social media data analysis
6 Principles of Content Creation Essential principles for creating impactful and resonant content. Exercise: Design engaging content
7 Cross-Platform Streaming and Marketing How to stream on different platforms and increase impact Hands-on: Test cross-platform streaming
8 Midterm Project Proposal Group project proposal submission Proposal discussion and feedback
9 AI-Assisted Highlights Editing Observe the automatic generation of transcripts and video tags. Hands-on: Editing highlight clips
10 Project Planning Initial planning and goal setting for projects Write and submit a complete project plan
11 Cross-Disciplinary Applications of VR and AI Applications of VR and AI in education, marketing, and entertainment Discussion: Case studies on cross-disciplinary applications
12 Strategies to Increase Audience Engagement Practical methods to enhance engagement in live streams and videos Discussion and hands-on: Develop engagement strategies
13 Project Proposal Refinement and detailed planning of the project Write and present proposals
14 Project Review Analysis and revision of project plans Revise and finalize project plans
15 Final Project Preparation Project implementation and finalization phase Discussion and one-on-one guidance
16 Project Presentation Presentation of final projects Group presentations
17 Flexible Week Additional instruction tailored to student needs Project revisions or independent extended learning
18 Flexible Week Additional instruction tailored to student needs Project revisions or independent extended learning


 


Teaching Methods
Teaching Assistant
Requirement/Grading

  • Assignments (30%): Includes practical tasks, analysis, and design projects.

  • Midterm Proposal (20%): Group project planning and presentation.

  • Final Project (30%): Project outcomes, process documentation, and presentation.

  • Class Participation (20%): Includes contributions to discussions and participation in activities.


Textbook & Reference

Instructor-provided reading materials.


Urls about Course
Attachment