SemesterSpring Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameGlobal Communication: Cross-media Planning, Production andManagement
InstructorYU CHIA-CHANG
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule







 






























Course Week



Flexible Supplemental Instruction Week



Flexible Supplemental Instruction Type



R16 +2 weeks



   Week     



Course-related online learning



Capstone self-learning



Completion of designated after-course assignment or work



Participation in on-campus or off-campus learning activities or community service related to the course



Other (Please refer to the weekly course schedule and learning requirements)



   Week     



Course-related online learning



Capstone self-learning



Completion of designated after-course assignment or work



Participation in on-campus or off-campus learning activities or community service related to the course



Other (Please refer to the weekly course schedule and learning requirements)



17 +1 weeks



   Week     



Course-related online learning



Capstone self-learning



Completion of designated after-course assignment or work



Participation in on-campus or off-campus learning activities or community service related to the course



Other (Please refer to the weekly course schedule and learning requirements)



18 weeks



No flexible supplemental instruction week




 



 

































































































































































Week



Date



Topic



Content and Reading Assignment



Teaching Activities and Homework



Speaker



1



2/19



14:10-17:00



Why Does Taiwan Need International Public Media Services?



Overview of Taiwan’s International media landscape and the importance of public broadcasting for global outreach.



Understand the need for Taiwan’s international media presence and its impact.



TBC



2



2/26



Reporting on China—Why From Taiwan and How?



Discuss Rti’s strengths and strategies for reporting China.



Explore Taiwan’s unique approach to China-related issues in international reporting.



TBC



3



3/5



Global Mandarin-speaking Audience—Why Does It Matter to Reach?



Understanding the strategic importance of Mandarin-speaking audiences worldwide.



Analyze the influence of Mandarin-speaking media on a global scale.



TBC



4



3/12



Field Trip to Rti



A hands-on visit to Rti’s facilities to observe operations and meet professionals.



Provide students with real-world exposure to RTI’s broadcasting operations.



TBC



5



3/19



Communication and International Relations—English and European Language Services



Exploring Rti’s role in diplomatic outreach.



Planning/ Production



Highlight European audiences’ significance in Taiwan’s diplomacy efforts.



TBC



6



3/26



Communication and  International Relations—Asian and Southeast Asian Language Services



Focus on broadcasting to Asian regions and serving Taiwan’s immigrant communities.



Examine Rti’s strategy for Asian regions and domestic immigrant services.



TBC



7



4/2



No class; Flexible instruction



NCCU calls off.



 



 



8



4/9



(4/2 call off)



The Next Steps: Engagement and the Future of International Broadcasting



An overview of Rti’s global collaborations and the educational role of Rti Academy.



Future initiatives in international engagement and training.



 



TBC



9



4/16



Student Program Proposal Presentations



 



Students present program proposals tailored to international audiences.



Apply knowledge to create feasible media program proposals for specific audiences.



TBC



10



4/23



Digital TV News report: pitching and coverage from the TaiwanPlus’ cases.



Introduction and practice for digital news reporting, focus on the story pitching and coverages.



Provide students with the primary steps in the news desk.



Andrew Ryan



11



4/30



Digital TV News report: story writing and post-production.



Introduction and practice for digital news, focus on story writing and post-production



Knowing the basics and methods for modern digital news writing



Andrew Ryan



12



5/7



Special report planning and conducting for news production.



Learning for special reports or news in-depth series plan and production know-how.



Leading students to know about the approach for special report planning



Senior



News producer



13



5/14



International correspondent and making news coverage



An introduction from a senior correspondent to know more skills and realities.



Case study and experience sharing



Dyvia Gopalan



14



5/21



What’s new on social media regarding TaiwanPlus’ performance?



Knowing the ways to report current news issues on social media.



Provide students with knowledge of social team production and conducting.



Oliver Hsu



15



5/28



Social media’s challenges for a new reporter.



Discussing the issues when reporters need to broadcast online and on social media.



Provide students with new ideas and rethink the role of the reporter.



Oliver Hsu



16



6/4



Why does the South China Sea matter? A case study from Taiwan Talks program performance.



Introduction to the format and organizing a news talk show for some hottest topics.



Understand the issues and how news talk shows can play an influencer role.



Yin Khvat



 



Michael Yu



17



6/11



Final presentation.



Setting ideas and concluding with the course learning.



Students deliver the final essay and present it in class.



Michael Yu



18



6/18



No class; Flexible instruction



 



 



 




 



 



Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

Individual Assignments (90%): Include 2 times presents and 1 essay.Attendance and participation (10%): Students are expected to actively and critically participate in class, sharing ideas and interacting with instructors and other students.


Textbook & Reference
Urls about Course
Attachment