SemesterSpring Semester, 2025
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameNew Media, Technology and Society
InstructorHSIEH PEI-HSUAN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule






























































































































Week



Date



Topic



Content and Reading Assignment



Teaching Activities and HW



1



Feb 20



Intro.



Syllabus Review, Account Setup



Lecture



2



Feb 27



GenAI



[ Da Yong building 210207 ]



Intro. to Generative AI Image and Video



Lecture (Prof. Li)



3



Mar 06



Generative AI and Creativity



Lecture (Prof. Li)



4



Mar 13



Generative AI and Innovation



Lecture (Prof. Li)



5



Mar 20



Generative AI in Communication



Lecture (Prof. Li)



6



Mar 27



Generative AI and Zeitgeist



Lecture (Prof. Li)



7



Apr 03



[NO CLASS] Group Project Presentation



Video Recordings



8



Apr 10



Digitalized Society



 



 



Invited Talk and Lecture - Consulting and Healthcare [ Da Yong building TBA: either 21207]



Lecture and I.T. 1/6



9



Apr 17



Arts and Humanity [ Da Yong building 210315 ] 



Lecture and I.T. 2/6



10



Apr 24



Local site (confirmed) [ Off Campus ]



Lecture and G.T. 1/3



11



May 01



Invited Talk and Lecture [ Da Yong building 21207 ] 



Lecture and I.T. 3/6



12



May 08



Invited Talk and Lecture [Administration Building 7th Floor Meeting Room #1]



Lecture and G.T. 2/3



13



May 15



RAG



Finance and Marketing [ Maker Space @ Dah Hsian Library 5F] 



Lecture and I.T. 4/6



14



May 22



Intro. to RAG [ Information Building 4F, no.5 computer room ]



Lecture



15



May 29



Workshop (follow-up May 22) 



2:30 ~ 4:00 NCCU Computer Center, B1 Floor, Lecture Hall; 

4:00 ~ 6:00 NCCU Computer Center, 3rd Floor, PC Room #2



Lecture and I.T. 5/6



16



Jun 05



Outreach



Invited Talk and Lecture

[Administration Building 7th Floor Meeting Room #2] 



G.T. 3/3



17



Jun 12



Local + Global sites (confirmed) [ Off Campus ]



Double check all GTs and I.T. 6/6



18



Jun 19



Invited Talk Sustainability + Innovation

[Administration Building 7th Floor Meeting Room #2] 



Online I.T. 6/6



Internship Recruitment 




 I.T. = Individual Task; G.T. = Group Task



 


Teaching Methods
Teaching Assistant

Karolina Kubicova


Requirement/Grading

40% Group Project Presentation - Video Recording (by Prof. Li)



30% Ind. hands-on sessions - six times (by Prof. Hsieh)



30% Group assigned tasks - three times (by Prof. Hsieh)



Extra-credit points released on Mar 13: Visit this place during your free time and then write a brief report with some photos/selfies (better), so that I can give you an extra 2 points in the final scores.)


Textbook & Reference

Textbook:



*Lyu, Z. (2024). Applications of Generative AI. Springer.  @NCCU Library free to download



 



References:



*Kulkarni, A., Shivananda, A., Kulkarni, A., & Gudivada, D. (2024). Applied Generative AI for beginners: Practical knowledge on diffusion models, ChatGPT, and other LLMs. California, CA: Apress.  @NCCU Library free to download



*Marr, B. (2024). Generative AI in practice: 100+ amazing ways generative artificial intelligence is changing business and society. Hoboken, NJ : Wiley. @NCCU Library on loan



*Smith, J. (2024). RAG Generative AI: A Practical Guide to Building Custom Retrieval-Augmented Pipelines and Enhancing AI Systems. Independently published. @Amazon



*Huang, K., Wang, Y., Goertzel, B., Li, Y., Wright, S., & Ponnapalli, J. (2024). Generative AI security: Theories and practices. Switzerland: Springer Nature. @NCCU Library free to download


Urls about Course
https://github.com/ https://www.kaggle.com/ https://aws.amazon.com/ai/generative-ai/ https://www.nvidia.com/en-us/glossary/retrieval-augmented-generation/ https://www2.deloitte.com/us/en/insights/topics/digital-transformation.html
Attachment