SemesterSpring Semester, 2025
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameEntrepreneurship and New Venture Development
InstructorHO CHIEN-WEI
Credit2.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule





































































Week Content Reading Case
1 Opportunity recognition and evaluation p.26-24 TabletTeach
2 Business model p.52-63 Preferred Networks
3 Business plan and strategy p.122-130;p14-17 Spotify
4 Proposal presentation    
5 New product development p.163-177 Savemom
6 Financial estimation p.371-390 Crowdfunding
7 Intellectual property p.243-253 ttools (A)
8 Entrepreneurial funding p.395-421 Glassdoor
9 Guest speaker    
10 Final presentation    


 


Teaching Methods
Teaching Assistant
Requirement/Grading

D. Grading Policy

Mid-term Proposal Presentation    (at least 5 slides in 10 mins)                       25%

Final New Venture Presentation     (at least 10 slides in 15 mins)                      35%

Final Report                                    (15 double-spaced pages)                           25%

Participation                                                                                                        15%

 


Textbook & Reference

1.     Textbook:

Byers,  T.,  Dorf,  R.,  &  Nelson,  A.  2018.  Technology  Ventures:  From  Idea  to Enterprise

(5th Ed.)

Osterwalder, A., & Pigneur, Y. 2010. Business Model Generation. John Wiley & Sons.

2.     Recommended Books:

 


Urls about Course
Attachment