Week

Topic

Content and Reading

Assignment

Teaching Activities and Homework

3/07

Introduction to E-commerce and the Evolution to V-commerce

• Defining E-commerce


• Introduction to V-commerce


• Comparative Analysis


• Consumer Behavior

Case study:

• Amazon: AR shopping


• Zara: fast fashion digital platform

3/14

The Digital Checkout Process- Key Elements for Success

• Anatomy of a Successful Checkout


• Cart Abandonment


• Payment Solutions


• User Interface and User Experience

Case study:

• Amazon, SHEIN, Grab

Homework: Select a V-commerce platform and identify its strengths and weaknesses

3/21

Enhancing the Customer Journey- Personalization and Engagement

• Personalized Recommendations


• Customer Profiles and Segmentation


• Virtual Showrooms


• Gamification and Loyalty Programs

Case study:

• Gucci, Amazon, SHEIN

Homework: Prepare a case analysis of a virtual shopping experience that personalizes the user journey and explore the effectiveness of that approach.

3/28

Digital Payments and Wallets- The Backbone of Secure Transactions

• Types of Digital Payment Methods


• Security Protocols


• Seamless Integration


• Global vs. Regional Payment Preferences

Case Studies:

Amazon and its Payment Innovations & Grab's Wallet System.

Homework: Draft a report comparing the most popular payment methods used by different V-commerce platforms and their pros and cons.

4/11

Future Trends in V-commerce and Their Impact on the Customer Journey

• Technological Advancements: The role of AI, VR, AR, and blockchain in future V-commerce.


• Metaverse and Commerce:


• Sustainability and Ethical Considerations

Group Presentation

Group project presentations on potential V-commerce innovations.

Debate on whether V-commerce could replace traditional e-commerce.