SemesterSpring Semester, 2025
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameMarketing Management for International Managers
InstructorKu Sheau-Yun
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule

Please refer to the file.


Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

We will follow the NCCU IMBA grading policy. Your performance in this course will be evaluated as follows:

Class Participation: 40% (individual)

Active participation is essential. This includes attendance, preparation (completing readings and case studies), and contributions during lectures and discussions. Your engagement is vital; come prepared to participate thoughtfully and critically.

Case Presentation: 30% (team): Each group will present two case studies and provide analyses. Each case will contribute 15% to the final grade.

Consulting Project: 30% (team): Presentation 20% and report 10%.

Teammate Evaluation: A group member evaluation will be administered at the conclusion of the course. This may adjust individual grades based on team collaboration and contribution.

Evaluations apply to both the consulting project and case presentations. Each member’s participation, collaboration, and contribution will be confidentially assessed by teammates.





Course Policies

Students are expected to adhere to the NCCU IMBA code of conduct, including:



Academic Integrity:

Plagiarism and Academic Dishonesty: These will not be tolerated. All work must be your original effort.

Attendance:

Attendance Requirements: Attendance will be taken in each class. Missing more than two classes (six hours) due to unexcused absences will lower your class participation grade. More than three unexcused absences (nine hours total) will result in course failure.

Deadlines:

Meeting Deadlines: All deadlines must be met. Submit assignments early if you anticipate issues, as late submissions disrupt the class and are unfair to other students.

Late Submissions:

Late submissions will incur a 10% penalty within the first 24 hours, a 25% penalty after 24 hours, and will not be accepted beyond 48 hours past the deadline.





Major Assignments

Case Presentations (Team):

Five cases will be presented to the class by student groups. Each case will be presented by two groups (assignments will be announced on the first day of the course). The instructor will then lead a case discussion for the remaining time. Each group should use the case assignment questions, which will be provided after the first class, to guide their analysis. They will then present their analysis to the class for 20 minutes (15 minutes for the presentation and five minutes for questions). These time limits will be strictly adhered to. Given the short time frame, it’s advisable not to spend time repeating case facts.

Teams will also submit an electronic copy of their presentation slides (preferably PowerPoint) to the instructor at the beginning of class and an executive summary of the case (no more than 2 pages: single-spaced, 11-point font). Additional documents with supplementary analysis can also be submitted electronically.

The instructor will evaluate each team’s presentation with a focus on the oral presentation and Q&A (persuasive ability, depth, and rigor), with less emphasis on the written material. Students will also evaluate each presentation – details on this will be provided in class.





Consulting Project:

You will undertake a consulting project as a major assignment in this course. Detailed instructions and guidelines for the consulting project will be provided separately.


Textbook & Reference

Readings and case studies will be posted on the course website. There is no specific textbook for the course, but supplementary materials may be delivered on a class-to-class basis.



We will use a mix of lectures, interactive discussions and debates, guest speakers, and the case method to facilitate learning. While case studies have been carefully selected throughout the course, they may not always perfectly align with recently taught materials due to the complexity and evolving nature of real-world situations.



However, I encourage you to think beyond the immediate topic and use this opportunity to develop critical thinking and practical skills.We will incorporate the case method because it challenges your analytical skills and cultivates

your communication abilities. Active participation is essential to maximize these benefits, so I may "cold call" students. This approach is intended to foster active engagement and help you develop the necessary skills for marketing management.


Urls about Course
Attachment

Marketing_Management_NCCU_2025__1_.pdf