Week 1
Lecture/Discussion
History of the Web
How the Web Works
Hands-on
HTML I
Week 2
Lecture/Discussion
The rise of Unser-generated content and Social Media
Hands-on
HTML II
Week 3
Lecture/Discussion
Project 1 Presentation
Principles of Digital Photography
Story Telling with Digital Photography
Hands-on
Canva
Photoshop I
Week 4
Lecture/Discussion
Photos, Images, Infographics Design for the Web and for Social Media
What are the traditional and cutting edge tools for image creation?
Hands-on
Adobe Online Tools
Photoshop II
Week 5
Lecture/Discussion
Design Principles:
The traditional media, the Web, and the Social Media
*Term Project Announced
Hands-on
What is Cascading Stylesheet?
CSS I
Week 6
Lecture/Discussion
Project 2 Presentation (Photoshop)
How to Create a Photo Story for the Web and for Social Media
*Term Project Topic due
Hands-on
What is Cascading Stylesheet?
CSS II
Week 7
Lecture/Discussion
Term Project Presentation and Discussion
Group & Individual consultation time
Week 8
Lecture/Discussion
Online Video
YouTube, TikTok, Facebook Watch, Instagram Reels, etc.
Video Creation for the Web and for the Social Media
Video Creation for YouTube
Hands-on
Video Shooting
Video Editing I
Week 9
Midterm
Week 10
Lecture/Discussion
Online Video Marketing Techniques
Understanding YouTube Analytics
Hands-on
Video Editing II
Creating the Thumbnail Image
Uploading your video the right way
Week 11
Lecture/Discussion
Website Construction in 2022
Various Platforms for Web Creation
Hands-on
Google Sites
Google Analytics
WordPress I-
Create your Personal Website
Site setup
Week 12
Lecture/Discussion
Writing for the Web and for the Social Media
User Interface
Digital Story Telling and Data
Hands-on
WordPress II
Content Types- Pages vs. Posts
Menu Setup
Week 13
Lecture/Discussion
Digital Content and Online Marketing Strategy
Branding: Personal Branding and Branding for Small Business/Organizations
Hands-on
WordPress III
Themes & Design
Social Media Integration
Week 14
Lecture/Discussion
Social Media Branding: Facebook and Instagram
Branding, name, tagline, description, etc.
Hands-on
Deciding the “Brand name” and “tag line” for your term project
Creating Social Media Accounts for your Term Project
Creating a WordPress Site for your Term Project
Week 15
Lecture/Discussion
Social Media Design
Banner image, profile image, etc.,
Hands-on
Creating branding-related images for social media
Week 16
Lecture/Discussion
Social Media Worldwide: Twitter, Telegram, Line, Linked-in
Hands-on
Create two additional social media profiles for term projects
Week 17
Work on Term Projects
Group and individual Consultation
Week 18
Term Project Presentation
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