Week 1
Course Introduction
Go through syllabus and course requirements
Week 2
Lecture/Discussion
History of the Web
How the Web Works
Hands-on
WordPress I: Site setup
Writing for the Web
Week 2
Lecture/Discussion
The rise of Unser-generated content and Social Media
Hands-on
WordPress II
Images for the Web
Week 3
Lecture/Discussion
Presentation: One Page on WordPress (Project 1 due)
Principles of Digital Photography
Story Telling with Digital Photography
Hands-on
Canva
Photoshop I
Week 4
Lecture/Discussion
Photos, Images, Infographics Design for the Web and for Social Media
What are the traditional and cutting edge tools for image creation?
Hand-on
Adobe Online Tools
Photoshop II
Week 5
Lecture/Discussion
Project 2 Presentation (Photoshop)
HTML Basics
Web Structures and Elements
Hands-on
HTML 1
Week 6
Lecture/Discussion
Design Principles:
The traditional media, the Web, and the Social Media
*Term Project Announced
Hands-on
HTML II
Week 7
Lecture/Discussion
Term Project announcement
What is Cascading Stylesheet?
Hands-on
CSS I
Week 8
Midterm
Week 9
Term Project Presentation and Discussion
Group & Individual consultation time
Hands-on
CSS II
Week 10
Lecture/Discussion
Project 3 due (CSS)
Online Video
YouTube, TikTok, Facebook Watch, Instagram Reels, etc.
Video Creation for the Web and for the Social Media
Video Creation for YouTube
Hands-on
Video Shooting
Video Editing I
Week 11
Project 4 due (Video)
Lecture/Discussion
Online Video Marketing Techniques
Understanding YouTube Analytics
Hands-on
Video Editing II
Creating the Thumbnail Image
Uploading your video the right way
Week 12
Lecture/Discussion
Website Construction in 2022
Various Platforms for Web Creation
Hands-on
WordPress III
Content Types- Pages vs. Posts
Menu Setup
Week 13
Lecture/Discussion
Digital Content and Online Marketing Strategy
Branding: Personal Branding and Branding for Small Business/Organizations
Hands-on
WordPress IV
Themes & Design
Social Media Integration
Week 14
Lecture/Discussion
Social Media Branding: Facebook and Instagram
Branding, name, tagline, description, etc.
Hands-on
Deciding the “Brand name” and “tag line” for your term project
Creating Social Media Accounts for your Term Project
Creating a WordPress Site for your Term Project
Week 15
Lecture/Discussion
Social Media Design
Banner image, profile image, etc.,
Hands-on
Creating branding-related images for social media
Week 16
Lecture/Discussion
Online Resources for Content Creation
Online Resources for Social Media Marketing
Hands-on
Work on Term Projects
Group and individual Consultation
Week 17
Work on Term Projects
Group and individual Consultation
Week 18
Term Project Presentation
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