SemesterSpring Semester, 2025
DepartmentCollege of Communication Specialized Subjects for Freshman and Sophomore Majors
Course NamePopular Music and Mass Culture Studies
InstructorLiu Chu-Ying
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule
























































































































週次

課程主題

課程內容與指定閱讀

教學活動與作業

1

課程介紹與分組 / Course Introduction and Group Formation



 

課程概覽與評估標準介紹。進行學生分組與報告主題分配。 Overview of course content and evaluation criteria. Student grouping and assignment of presentation topics.



 

課程介紹與期望討論。



Group discussion on course expectations and assignments.



 

2

文化工業 / Cultural Industry



 

阿多諾與霍克海默的文化工業理論，音樂如何成為消費商品。



Adorno and Horkheimer’s theory of cultural industry, and how music becomes a commodity.



 

指定閱讀：



Adorno & Horkheimer, Dialectic of Enlightenment.



討論文化工業在當代的應用。



Reading and discussion on cultural industry applications.



 

3

台灣流行音樂史 / History of Taiwanese Popular Music



 

從1970年代至今的台灣流行音樂發展與社會文化變遷。



Development of Taiwanese popular music from the 1970s to the present and its socio-cultural changes.



 

指定閱讀：Ho, Tung-Hung, Popular Music in Taiwan.



4

音景：流行音樂與生活空間 / Soundscapes: Popular Music and Everyday Space



 

流行音樂中的音景理論及其與日常生活的連結。



Soundscape theory in popular music and its connection to everyday life.



 

指定閱讀：



Benjamin, The Work of Art in the Age of Mechanical Reproduction; Kracauer, The Cult of Distraction.



觀察與分析聲景音樂作品 Observational analysis of soundscape music works.



 

5

音樂與新媒體 / Music and New Media



 

廣播、電視、耳機的技術與音樂的互動方式。



Interaction of music with technologies such as radio, television, and headphones.



 

指定閱讀:



McLuhan, M. (1964). Understanding Media: The Extensions of Man. MIT Press.

(Chapters 1, 7, 10, and 31)



 

6

MV的形式與敘事結構 / Analysis of MV Forms and Narrative Structures



 

分析MV的敘事結構與視覺語言，重點在於影像風格、編輯技巧與敘事方法。



Analysis of MV narrative structures and visual language, focusing on visual style, editing techniques, and narrative methods.



 

指定閱讀：



Goodwin, Dancing in the Distraction Factory; Frith, Sound Effects. Goodwin, Dancing in the Distraction Factory.



學生分組分析MV作品，撰寫視覺與敘事結構分析報告。



Students conduct group analysis of MVs and submit reports on visual and narrative structures.



 

7

流行音樂，性別、符號、自我認同 / Popular Music, Gender, Symbols, and Identity



 

探討流行音樂中的性別與自我認同，分析音樂符號與粉絲文化。



Exploring gender and identity in popular music, analyzing musical symbols and fan culture.



 

指定閱讀：



Bourdieu, Distinction；Frith, Performing Rites.



討論與案例分析報告。 Discussion and case analysis report.



 

8

個案分析1 / Case Study Analysis



 

深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。



In-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.



 

學生小組進行案例分析報告，包含視覺與文化批評。



Group case study presentations involving visual and cultural critiques.



 

9

個案分析2 / Case Study Analysis



 

深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。



In-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.



 

學生小組進行案例分析報告，包含視覺與文化批評。



Group case study presentations involving visual and cultural critiques.



 

10

期中報告準備 / Midterm Report Preparation



 

 

 

11

期中報告 / Midterm Report Presentation



 

學生報告呈現與講評。



Student presentations and peer evaluations.



 

學生進行期中報告發表，老師與同儕給予回饋。



Midterm presentations with instructor and peer feedback.



 

12

個案分析3 / Case Study Analysis



 

深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。



n-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.



 

學生小組進行案例分析報告，包含視覺與文化批評。



Group case study presentations involving visual and cultural critiques.



 

13

業界講師或參訪台北流行音樂中心 / Industry Speaker or Taipei Music Center Visit



 

邀請業界講師分享音樂產業實務經驗或進行現場參訪。 Industry guest lecture or on-site visit to Taipei Music Center.



 

撰寫反思報告與參訪筆記。 Reflection report and visit notes.



 



 

14

音樂與電影 / Music and Film



 

探討音樂在電影中的角色與意義。



Exploring the role and meaning of music in films.



 

指定閱讀：



Smith, Sounds of Commerce.



撰寫音樂與電影互動分析報告 Analysis report on the interaction of music and film.



 



 

15

音樂行銷與Pitch / Music Marketing and Pitching



 

探討音樂行銷策略與Pitch技巧。



Exploring music marketing strategies and pitch techniques.



 

指定閱讀：



Negus, Producing Pop, Ch. 6. Pitch



演示與反饋 Pitch presentation and feedback.



 

16

技術影響與流行音樂的未來趨勢 / Technological Impact and Future Trends in Popular Music



 

AI、區塊鏈與虛擬演唱會等技術對音樂的影響。



The impact of technologies such as AI, blockchain, and virtual concerts on music.



 

指定閱讀：Kusek, The Future of Music.



提交未來音樂產業報告。 Submit future music industry report.



 

17

期末報告準備 / Final Report Preparation



 

 

 

18

期末報告 / Final Report Presentation



 

期末專案展示與反思。 Final project presentation and reflection.



 

學生報告與課程反思。 Student presentations and course reflections.



 

Teaching Methods
Teaching Assistant

Information on the TA will be announced during the first week of the class.


Requirement/Grading

期中報告 Midterm Report：20% – 分析指定案例或社會議題

Analyze assigned cases or social issues.



  小組活動 Group Activities：20% – 小組合作完成MV分析或行銷企劃，展示團隊協作與實作技能

Complete MV analysis or marketing proposal in teams, showcasing teamwork and practical skills.



  課堂參與與討論 Participation and Discussion：20% – 課堂討論中的積極參與和貢獻

Active participation and contributions in class discussions.



  期末專案 Final Project：30% – 包括MV製作或行銷企劃的完整呈現

Comprehensive presentation of MV production or marketing proposal.



  數位學習與線上作業 Digital Learning and Online Assignments：10% – 完成本課指定的線上學習內容和作業

Completion of designated online learning content and assignments.


Textbook & Reference

  • Adorno, T. W. The Culture Industry: Selected Essays on Mass Culture. Routledge.

  • Frith, S. Popular Music in Theory. Routledge.

  • Goodwin, A. Dancing in the Distraction Factory: Music Television and Popular Culture. University of Minnesota Press.

  • Negus, K. Producing Pop: Culture and Conflict in the Popular Music Industry. Edward Arnold.

  • Holt, D. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press.

  • Meikle, G. Social Media: Communication, Sharing and Visibility. Routledge.

  • Tagg, P. Music’s Meanings: A Modern Musicology for Non-Musos. The Mass Media Music Scholars' Press.

  • Mulligan, M. The Rise of Music Streaming: Technology, Industry, and Culture. Bloomsbury Academic.

  • Hill, A. Reality TV: Audiences and Popular Factual Television. Routledge.

  • Jenkins, H. Convergence Culture: Where Old and New Media Collide. NYU Press.

  • Wallis, R. Studying Music Industries. Routledge.

  • Smith, J. Sounds of Commerce: Marketing Popular Film Music. Columbia University Press.

  • Street, J. Music and Politics. Polity Press.

  • Auslander, P. Liveness: Performance in a Mediatized Culture. Routledge.

  • Connell, J. Global Popular Music. Routledge.

  • Duffett, M. Understanding Fandom: An Introduction to the Study of Media Fan Culture. Bloomsbury.

  • Kusek, D. The Future of Music: Manifesto for the Digital Music Revolution. Berklee Press.

  • McLuhan, M. Understanding Media: The Extensions of Man. McGraw-Hill.


Urls about Course
Billboard - Top Music News & Trends https://www.billboard.com/ 每週更新的音樂排行榜，涵蓋不同類型和地區的音樂趨勢。 Weekly updated music charts covering various genres and regional trends. Spotify for Artists https://artists.spotify.com/ 提供音樂人如何在Spotify平台上宣傳音樂的資源與指南。 Resources and guidelines for artists to promote music on Spotify. YouTube Music Insights https://www.youtube.com/music/ 介紹全球音樂趨勢和影音內容的互動平台。 A platform showcasing global music trends and interactions with video content. IFPI Global Music Report https://www.ifpi.org/resources/international-report/ 提供全球音樂市場和產業現狀的年度報告。 Annual report on the global music market and industry trends. MRC Data/Nielsen Music Reports https://www.mrcdata.com/ 音樂數據分析報告，涵蓋流行音樂的消費行為與市場分析。 Music data analysis reports covering popular music consumption and market insights.
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