Please refer to the attached file.

N/A

30%: Class participation and weekly assignment

30%: Exam (weekly quiz)

40%: Final report & presentation (Research proposal)

WEEKLY ASSIGNMENT

Starting from Week 5, please submit at least one research question from each paper. Please send them at least one day before class (by Tuesday at 14:00). You must indicate your name and student ID.

FINAL PRESENTATION & REPORT

Please submit your one-page research proposal on Week 8. (Late submission will be penalized.)

A revised and updated proposal is required to be submitted on Week 17.

Also, all students are expected to give a presentation on Week 18.

Specific guidelines will be announced later.

PRE-CLASS ASSIGNMENT (during this Winter vacation)

Please choose one or two of the following books to read, and find out one or two research ideas. Submit a one-page research topic idea at the first class at the beginning of the semester.

• Thinking, Fast and Slow (快思慢想) (2012)，by Daniel Kahneman，洪蘭譯，天下文化出版。


• The Paradox of Choice (只想買條牛仔褲) (2004)，by Barry Schwartz，劉世南譯，天下雜誌股份有限公司出版。


• Buyology: Truth and Lies About Why We Buy (買我！-從大腦科學看花錢購物的真相與假象) (2008)，by Martin Lindstrom，邱碧玲譯，遠流出版。


• 訂價背後的心理學：為什麼我要的是這個，最後卻買了那個？ (2013)，by Leigh Caldwell，林奕伶譯，大是文化


• 消費心理好好玩—為什麼明明需要藍色的鞋子，卻買了紅色的？ (2010)，簡薇倫譯，博雅書屋。


• Big Data: A Revolution That Will Transform How We Live, Work, and Think (大數據) (2013)，by Viktor Mayer-Schonberger and Kenneth Cukier，林俊宏譯，天下文化出版。

Assigned papers each week

Campbell, Donald T. and Julian C. Stanley (1963). Experimental and Quasi-Experimental Designs for Research. Boston: Houghton Mifflin Co.