Week 1 – Course overview
Week 2 – Marketing intelligence
Week 3 – Marketing research process
Week 4 – Research design & implementation
Week 5 – Data collection
Week 6 – Data collection (Internet & content analysis)
Week 7 – No class (Spring break)
Week 8 – Decanter AI: Introduction
Week 9 – Midterm Group Presentation
Week 10 – Decanter AI: Data Preprocessing/Cleaning
Week 11 – Decanter AI: Classification & Prediction (Cross-validation)
Week 12 – Survey Design & Sample Selection
Week 13 – Validity and Reliability of Measures
Week 14 – Experimentation
Week 15 – Data Analysis (regression)
Week 16 – Final project presentation (written report)
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