- Marketing Research Project (50%): All students will be formed into groups of two or more. Peer evaluations will be conducted and taken into consideration. Each group will design marketing research, collect data, perform data analysis, and interpret the results. They will also present their findings in front of the class. Successful teams will advance to present their findings at an academic conference, which will be especially beneficial for those considering graduate studies.
- Exam (30%): The final exam will be multiple-choice, covering any material from the entire semester about 30 items (closed-book). All lessons and learning materials used in this class may be covered. Please refer to the main constructs and key concepts learned throughout the course.
- Other (20%):
- (5%) Weekly review quiz
- (5%) “Cold calls” will be conducted. For meaningful comments, additional points will be awarded. Remember, active participation and class attendance are important.
- (10%) Group Activities
- Academic Policy & Others:
- Any form of academic dishonesty will result in a failing grade (e.g., cheating, misrepresentation, plagiarism). Be sure to cite all sources to avoid unintentional plagiarism. There is zero tolerance for academic dishonesty!
- Please note that missing two or more weeks of classes will impact your final grade. Notify me in advance in case of unavoidable absences. Additionally, tardiness is unacceptable as it disrupts the learning environment for others.
- I am available to assist students with disabilities. If you require any accommodations, please discuss them with me.
- If you have any questions, please ask. Remember, no question is "dumb."
- Mentoring, career coaching, and language (English) support are available to all students. Feel free to contact me anytime. Let’s make this semester enjoyable!
|
Textbook (Required):
Marketing Research, 7th Edition, Naresh K. Malhotra, Global Edition, Publisher: Pearson
|