SemesterSpring Semester, 2025
DepartmentMA Program of Ethnology, First Year
Course NameLanguage, Culture and Digital Media
InstructorLIU TZU KAI
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

Spring 2025 Language, Culture and Digital Media上傳到政大課程網



 


















































































































































Week



Topic



Content and Reading Assignment



Teaching Activities and Homework



Student workload expectation



In-class Hours



Outside-of-class Hours



1



 



(2/20)



Introduction



Looking at Digital Media through the Lens of Language and Culture



透過語言和文化探討數位媒體(網路、智慧手機、社群媒體)



 



Presentation



Discussion



3



2



2



 



(2/27)



Language, Digital Ethnography and New Media



語言、數位民族誌和新媒體



Rampton, Ben, Janet Maybin and Celia Roberts



2015 Theory and Method in Linguistic Ethnography. In Linguistic Ethnography: Interdisciplinary Explorations. Julia Snell, Sara Shaw and Fiona Copland, eds. Pp. 14-



50. New York: Palgrave MacMillan.



 



Barton, David and Carmen Lee



2013 Language Online: Investigating Digital Texts and Practices. London: Routledge.



Chapter 12: Researching Language Online.



 



Yin, Yiyi and Zhouxiao Xie



2024 Playing Platformized Language Games: Social Media Logic and the Mutation of Participatory Cultures in Chinese Online Fandom. New Media & Society 26(2): 619-641.



Presentation



Discussion



3



8



3



 



(3/6)



Language Variation and Multilingualism Online     語言變異和網路多語主義



Varis, Piia and Mingyi Hou



2019 Digital Approaches in Linguistic Ethnography. In The Routledge Handbook of Linguistic Ethnography. Karin Tusting, eds. London: Routledge.



 



Hinrichs, Lars



2015 Approaches to Language Variation. In The Routledge Handbook of Language and



Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds., Pp.19-35.



 



Lee, Carmen



2017 Multilingualism Online. London: Routledge.



Chapter 4: Multilingual Practices and Identities Online.



 



 



McEntee-Atalianis, L., Ateek, M., & Gardner-Chloros, P.



2023 Multilingual Repertoires and Identity in Social Media: Syrian Refugees on Facebook. International Journal of Bilingualism 27(5): 731-748.



 



 



Presentation



Discussion



3



8



4



 



(3/13)



Translanguaging and Superdiversity 跨語實踐和超多樣性



Nekvapil, Jiri and Tamah Sherman  2018 Managing Superdiversity in Multinational Companies. In The Routledge Handbook of Language and Superdiversity: An Interdisciplinary Perspective. Angela Cresse and Adrian Blackledge, eds. Pp. 329-344.



 



Wei, Li



2018 Translanguaging as a Practical Theory of Language. Applied Linguistics 39(1): 9-30.



 



Varis, P. and Xuan Wang



2011 Superdiversity on the Internet: A Case from China. Diversities 13(2): 71-83.



 



Ren, Wei and Yaping Guo



2024 Translanguaging in Self-Praise on Chinese Social Media. Applied Linguistics Review 15(1): 355-376.



Presentation



Discussion



3



8



5



 



(3/20)



Multimodal Communication, Social Media and the Visual



Zappavigna, Michele



2016 Social Media Photography: Construing Subjectivity in Instagram Images. Visual Communication 15(3): 271-292.



 



Nakassis, C.V.



2023 A Linguistic Anthropology of Images. Annual Review of Anthropology 52(1): 73-91.



 



Vaisman, Carmel L.



2016 Pretty in Pink vs. Pretty in Black: Blogs as Gendered Avatars. Visual Communication, 15(3): 293-315.



Presentation



Discussion



3



8



6



 



(3/27)



Multimodal Communication and Semiotics



Jewitt, Carey and Henriksen, Berit



2016 Social Semiotic Multimodality. In Handbuch Sprache im multimodalen Kontext. Nina-Maria Klug and Hartmut Stöckl, eds. Pp.145-164. Berlin: De Gruyter.



 



Jovanovic, D., & Van Leeuwen, T.



2018 Multimodal Dialogue on Social Media. Social Semiotics 28(5): 683-699.



 



Ledin, Per and David Machin



2018 Doing Critical Discourse Studies with Multimodality: From Metafunctions to Materiality. Critical Discourse Studies 16(5): 497-513.



Presentation



Discussion



3



8



7



 



(4/3)



National Holiday


       

8



 



(4/10)



Language, Memes and Emoji



Wiggins, Bradley E. 



2019 The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality. London: Routledge.



Chapter 2: The Discursive Power of Memes in Digital Culture.



 



Konrad, Artie, Susan C Herring, David Choi



2020 Sticker and Emoji Use in Facebook Messenger: Implications for Graphicon Change. Journal of Computer-Mediated Communication 25(3): 217-235.



 



Dickinson, Jennifer



2020 Emoji and Emoji Language. The International Encyclopedia of Linguistic Anthropology https://doi.org/10.1002/9781118786093.iela0442



 



Tang, Ying and Khe Foon Hew



2019 Emoticon, Emoji, and Sticker Use in Computer-Mediated Communication: A Review of Theories and Research Findings. International Journal of Communication 13: 2457-2483.



 



Presentation



Discussion



3



8



9



 



(4/17)



Hate Speech and Online Communication



 



Wilson, Richard Ashby



2019 The Digital Ethnography of Law: Studying Online Hate Speech Online and Offline. Journal of Legal Anthropology 3(1): 1-20.



 



Pohjonen, Matti 



2019 A Comparative Approach to Social Media Extreme Speech: Online Hate Speech as Media Commentary. International Journal of Communication 13: 3088-3103.



 



Costello, Matthew and James Hawdon



2020 Hate Speech in Online Spaces. In The Palgrave Handbook of International Cybercrime and Cyberdeviance. T. J. Holt and A. M. Bossler, eds. Pp.1397-1416. London: Palgrave Macmillan.  



 



Aziz, A.



2024 Rohingya Diaspora Online: Mapping the Spaces of Visibility, Resistance and Transnational Identity on Social Media. New Media & Society 26(9): 5219-5239.



Presentation



Discussion



6



8



10



(4/24)



Community of Practice, Online Community and Civic Participation



Angouri, Jo



2015 Online Communities and Communities of Practices. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds., Pp. 323-338. London: Routledge.



 



Wu, Xiaoping



2018 Discursive Strategies of Resistance on Weibo: A Case Study of the 2015 Tianjin Explosions in China. Discourse, Context & Media 26: 64-73.



 



Milani, Tommaso M.



2013 Are ‘Queers’ Really ‘Queer’? Language, Identity and Same-sex Desire in a South African Online Community. Discourse and Society 24(5): 615-633.



Presentation



Discussion



6



8



11



(5/1)



Language Ideology, Digital Discourse and COVID-19 Pandemics



Subtirelu, Nicholas Close



2017 Raciolinguistic Ideology and Spanish-English Bilingualism on the US Labor Market: An Analysis of Online Job Advertisements. Language in Society 46(4): 477-505.



 



Zhu, Hongqiang



2020 Countering COVID-19-related Anti-Chinese Racism with Translanguaged Swearing on Social Media. Multilingua 39(5): 607-616.



 



Spilioti, Tereza



2015 Digital Discourse: A Critical Perspective. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza



Spilioti, eds., Pp. 133-148. London: Routledge.



Presentation



Discussion



6



8



12



 



(5/8)



Ethnographic Case:



Young Adults On- and Offline



Dovchin, Sender, Shaila Sultana and Alastair Pennycook



2018 Popular Culture, Voice and Linguistic Diversity: Young Adults On- and Offline. Basingstoke: Palgrave Macmillan.



 



Chapter 1: The first chapter, Language, Culture, and the Periphery.



Chapter 2: Transglossia: From Translanguaging to Transglossia.



Chapter 3: Translossia and Music: Music, Sound and Authenticity.



Presentation



Discussion



6



8



13



 



(5/15)



Ethnographic Case:



Work, Gender and the Visual



Lukács, Gabriella



 2020 Invisibility by Design: Women and Labor in Japan's Digital Economy. Durham: Duke University Press.



  Introduction



Chapter 1



Chapter 2



Chapter 3



 



Presentation



Discussion



 



 



3



 



 



8



14



 



(5/22)



Ethnographic Case:



Language, Political Activism and Social Media



Sinatora, Francesco L.



2019 Language, Identity, and Syrian Political Activism on Social Media. London: Routledge.



 



Chapter 2: Hybridity on Syrian Dissidents’ Social Media.



Chapter 3: Hybridity and Cosmopolitan Identities.



Chapter 6: Hybridity, Secular Identities and Radical Islamic Discourse.



Presentation



Discussion



3



8



 



 



15



 



(5/29)



Ethnographic Case:



Ageing, Care and Smartphone



Wang, Xinyuan



2024 Ageing with Smartphones in Urban China: From the Cultural to the Digital Revolution in Shanghai. London: UCL Press.



 



1 Introduction



2 Ageing and retirement: ruptures and continuity



3 Everyday life: Daily activities and the digital routine



5 Crafting the smartphone



6 Crafting health: the moral body and the therapeutic smartphone



Presentation



Discussion



3



8



16



(6/5)



Final Project Presentation



Presentation



 



8



 




 


Teaching Methods
Teaching Assistant
Requirement/Grading

Course Grading 評分方式



Class Attendance/Participation 13% (1pts per week)



Weekly Discussion Questions 11% (1pts per week)



Written Assignment:   My Experiences of Linguistic and Cultural Landscape 6%



In-class Individual Presentation:



My Experiences of Linguistic and Cultural Landscape 6%



In-class Individual Presentation on Articles (4 times x 5%): 20%



In-class Group Activity: Intercultural Communication 9%



Final Paper (personal written paper) 25%


Textbook & Reference

[Required Text] 指定書目



Ginsburg, Faye D., Lila Abu-Lughod and Brian Larkin, eds.



2002 Media Worlds: Anthropology on New Terrain. Berkeley: University of California Press.



2008 《媒體世界:人類學的新領域》。臺北:巨流圖書。



 



Johnson, Sally and Astrid Esslin, eds.



2007 Language in the Media. New York: Continuum.



 



Georgakopoulou, Alexandra and Tereza Spilioti, eds.



2015 The Routledge Handbook of Language and Digital Communication. London: Routledge.



 



Barton, David and Carmen Lee



 2013 Language Online: Investigating Digital Texts and Practices. London: Routledge.



 



Dovchin, Sender, Shaila Sultana and Alastair Pennycook



2018 Popular Culture, Voice and Linguistic Diversity: Young Adults On- and Offline.  Basingstoke: Palgrave Macmillan.



 



Chandler, Daniel



2017 Semiotics: The Basics. London: Routledge.



 



Tusting, Karin, ed.



2020 The Routledge Handbook of Linguistic Ethnography. London: Routledge.



 



Sinatora, Francesco L.



2019 Language, Identity, and Syrian Political Activism on Social Media. London:



Routledge.



 



Bell, Joshua A. and Joel C. Kuipers, eds.



2018 Linguistic and Material Intimacies of Cell Phones. London: Routledge



 



Seargeant, Philip and Caroline Tagg



2013 The Language of Social Media: Identity and Community on the Internet.



Hampshire: Palgrave Macmillan.



 



Lukcas, Gabriella



2020 Invisibility by Design: Women and Labor in Japan’s Digital Economy. Durham: Duke University Press.


Urls about Course
Attachment