SemesterSpring Semester, 2025
DepartmentProgram(undergraduate level)
Course NameBilingual Media Communication
InstructorWU CHENG-HAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

Course Schedule 

























































































































Week



Date



Topic



Required Reading



1



Feb 19



Introduction



 



2



26



Gender and Media (I) —Advertisement Industry



Kilbourne, Deadly Persuasion



3



March 5



Gender and Media (II)—Paintings as Examples



Berger, Ways of Seeing



4



12



Media, Stardom, and the Faustian Pact



McCurdy, I’m Glad My Mom Died



5



19



Media, Visual Entertainment, and the Showmanship 



Postman, Amusing Ourselves to Death  



6



26



Screening: Raise the Red Lantern (1991)



 



7



April 2



Intercollegiate Activity



No class



8



9



Studying Week



Self-Study



9



16



Midterm Exam



 



10



23



Media, Internet, and the Paradox of Knowledge



Lynch, The Internet of Us



11



30



Media and Adult Industry



Dines, Pornland



12



May 7



Materialism, the Pursuit of Happiness, and the Media’s Role



Kasser, The High Price of Materialism



13



14



Media Narratives, (Mis)conceptions of the Humanities, and Higher Education



Deresiewicz, Excellent Sheep



14



21



Media and Political Discourses



Obama, Becoming



15



28



People or Pixels? Reclaiming Humanity 



Turkle, Reclaiming Conversation



16



June 4



Individual Supervision with the Instructor



 



17



11



Final Presentation



 



18



18



End of Semester



No class



Teaching Methods
Teaching Assistant
Requirement/Grading

Course Requirements




  1. Punctuality. Please come to class on time. Being late twice equals to one absence. Each unjustified absence will reduce 10 points from your final grade. After three absences in total, you will fail the course.

  2. Attendance and Participation. Read the assigned materials carefully and join the class activities vigorously.

  3. One Oral Presentation. A leading team of two or three members should choose a topic from the syllabus to make a PowerPoint presentation and provide the audience with food for thought. Its counterpart—the discussion group—, on the other hand, shall prepare two to three questions based on the leading team’s topic.

  4. Assignments. Weekly short reading assignment is mandatory. Please finish reading the assigned article before coming to the class.

  5. Course Packet. There will be a course packet covering all the reading materials for this course. Please get it from the NCCU photocopying center on B1樂活館.

    N.B. To facilitate your learning and allow me to observe your reading progress, it is essential that you secure a copy of the course packet.

     



Grading Policy




  1. Attendance 10%

  2. One Oral Presentation 25%

  3. Midterm exam 25%

  4. Final presentation 40%


Textbook & Reference

References








      1. Berger, John. Ways of Seeing. BBC and Penguin Books, 1972.

      2. Deresiewicz, William. Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life. Free Press, 2015.

      3. Dines, Gail. Porland: How Porn Has Hijacked Our Sexuality. Beacon Press, 2009.

      4. Kasser, Tim. The High Price of Materialism. Bradford Book, 2003.

      5. Kilbourne, Jean. Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising. Free Press, 1999.

      6. Lynch, Michael Patrick. The Internet of Us: Knowing More and Understanding Less in the Age of Big Data. Liveright, 2017.

      7. McCurdy, Jennette. I’m Glad My Mom Died. Simon and Schuster, 2022.

      8. Obama, Michelle. Becoming. Crown, 2018.

      9. Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Penguin Books, 1985.

      10. Raised the Red Lantern. Directed by Zhang Yimou, Era International / China Film Group Corporation, 1991.

      11. Turkle, Sherry. Reclaiming Conversation: The Power of Talk in a Digital Age. Penguin Books, 2016.






Urls about Course
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