1 |
Overview of the course |
|
Introduction/class survey |
2 |
Digital publishing in an era of information surplus; fundamentals of digital production
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Assigned readings |
Lecture |
3 |
holiday |
|
No class |
4 |
Web development
|
|
HTML coding |
5 |
Design principles, trends, tools, and critique; image processing
|
Assigned readings |
Digital design exercise |
6 |
Cascading Style Sheets
|
|
CSS coding |
7 |
Interactivity; evolution of digital publishing technology
|
Assigned readings |
AI-assisted coding |
8 |
Content management systems (CMS), Wordpress options
|
|
Lecture |
9 |
Self-hosted Wordpress workshop
|
|
Set up self-hosted Wordpress sites / Presenting final project proposal |
10 |
Multimedia content development
|
|
Image and video production lab |
11 |
Production of project
|
|
Project production |
12 |
Search engine optimization (SEO); social media marketing
|
Assigned readings |
Lecture |
13 |
Digital marketing: Google Ads and Facebook advertising
|
Assigned readings |
Lecture and exercise |
14 |
Audience metrics; Google Analytics
|
Assigned readings |
Lecture and exercise |
15 |
Exam/marketing and tracking your project
|
|
Exam |
16 |
One-on-one consultation |
|
|
17 |
One-on-one consultation |
|
|
18 |
Final project due |
|
Presentation of final project |