SemesterFall Semester, 2023
DepartmentIMBA Program, Second Year
Course NameInternational Business Management
Course TypeElective
Course Objective
Course Description
Course Schedule

Class Schedule

Date         Topic                            

1st      Administration/Introduction

9/7    . Overview of international business

        . Factors affecting firms’ internationalization

        . Globalization

        Chapter 1


2nd     Trade theories and protectionism

9/14    . Trade theories

        . Trade protectionism

        Chapters 6, 7


3rd      Foreign market entry strategies (I)

9/21     . Evaluation of countries for operations

. Exporting

Chapters 13, 14


4th      Foreign market entry strategies (II)

9/28     . Forms of foreign production

         . Ownership and strategic alliances

         Chapter 15


5th     Case 1: IKEA Invades America (HBS 504-094)

10/5   Questions:

  1. 1. What factors account for the success of IKEA?

  2. 2. What do you think of the company’s product strategy and product range? To achieve the kind of growth that IKEA is hoping for, should the company change its product strategy? If so, in what way(s)?

  3. 3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides? How does IKEA address them?

  4. 4. IKEA hopes to have fifty stores in operations in the US by 2013. Do you think IKEA is being optimistic in its growth plans? How would you improve IKEA’s value proposition to make it even more attractive to American consumers?





    6th   The international political and legal environments

    10/12 . Political risks

            . Legal systems

            Chapters 3


    7th     Cultural environment and managing global talents

    10/19   . Elements of culture

    . Managing cultural diversity

    . Expatriate management

    . Chapters 2, 20


    8th   *****Midterm examination*****



    9th    Case 2: Nora-Sakari: A Proposed Joint Venture in Malaysia 

    11/2  (IVY case, 9B06M006)


  1. 1. Why did the cooperation between the two firms have not succeeded yet?

  2. 2. To make this cooperation successful, what are your recommendations to those unsolved issues?

  3. 3. What should Zainal do if he decided to work with Sakari?



    10th     Economic environment

    11/9   . Economic systems

    . Economic integration and cooperation

    Chapters 4, 8


    11th    International marketing management

    11/16   . Standardization vs. adaptation

    . Marketing mix

            Ch. 17


    12th    International business strategy and multinational control

    11/23    . Strategy of international business

            . Organizational structure and control 

            Ch. 12, 16




    13th     Global Production and Supply Chain

    1130    . Supply Chain

            . Sourcing

            . Supplier Management

             Ch. 18


    14th     Semester Project Presentation



    15th    *****Final examination*****


Teaching Methods
Teaching Assistant




Class participation and preparation  20

(including current event group report)

Case Studies      20

Group Project      20

Midterm Exam                  20

Final Exam                  20

Total                           100

Textbook & Reference

1. Daniels, J. D., Radebaugh, L. H., D. P. Sullivan, and Reid, W.C., International Business: Environments and Operations, 17th ed., NY: Pearson Education, Inc., 2022. (華泰書局


2. Two case studies: 

  1. (1) IKEA Invades America (Harvard Business School Case 504-094)

  2. (2) Nora-Sakari: A Proposed Joint Venture in Malaysia (IVEY 9B06M006)

Urls about Course

IBM_Syllabus___imba_2023_Fall _2_.pdf