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Date

Content

Reading

Activity

1

9/16 (Sat)

9:10-17:30

Introduction

Today’s society and the relevant business issues

1. Are you solving right problem?  

Knowing the peers

Group discussion:  How do you use mobile? Whether it is different from the author’s assertion? 

2

9/17 (Sun)

9:10-17:30

Introduction of business modeling –  

Customer Segment

Value Proposition

Product concept

1. Can you say what your strategy is?  


2. Business model design in an ecosystem context. 

Developing business concept

Developing empathy map

3

9/24 (Sun)

9:10-17:30

Business modeling – Channels and Customer Relations

1. Four steps to creating a strategy in an uncertain world.


2. Zara strategic analysis. 

Constructing sales and communication channels

4

10/21 (Sat)

9:10-17:30

Business modeling – 

Key resources & Key Partners

1. Designing out of difficulty times 


2. Customer Journeys. 

Mapping existing resources and developing key partners contact strategy

5

10/28 (Sat)

9:10-17:30

Business modeling – 

Planning for key activities and cost structure

1. The power of design thinking.  

Developing key activities and cost structure

6

11/5 (Sun)

9:10-17:30

Presentation and group Discussion

Written final report will be due on 11/15/2021

Class Participation and Discussion

10%

Article Presentations (20 points)

20%

Business concept with Analysis (15 points)

15%

BM Project

55%

   Empathy Map (15%)

          Final Presentation (20%)

Final report (20%)

TOTAL

100%