週次
Week
|
課程主題
Topic
|
課程內容與指定閱讀
Content and Reading Assignment
|
教學活動與作業
Teaching Activities and Homework
|
學習投入時間
Student workload expectation
|
課堂講授
In-class Hours
|
課程前後
Outside-of-class Hours
|
1
|
Introduction
|
Understanding a research framework in marketing
|
Lecture and discussion
|
3.0
|
24 +
|
2
|
Literature Review
|
AI and Humanoid Service Robots
|
Discussion
|
3.0
|
24 +
|
3
|
Literature Review
|
AI Influencers |
Discussion
|
3.0
|
24 +
|
4
|
Literature Review
|
Anthropomorphism
|
Discussion
|
3.0
|
24 +
|
5
|
Literature Review
|
Augmented and Virtual Reality
|
Discussion
|
3.0
|
24 +
|
6
|
Literature Review
|
Metaverse
|
Discussion
|
3.0
|
24 +
|
7
|
Literature Review
|
Chatbot and ChatGPT
|
Discussion
|
3.0
|
24 +
|
8
|
Literature Review
|
Mobile Ad
|
Discussion
|
3.0
|
24 +
|
9
|
Research Model
|
Developing a conceptual model
|
Practicum
|
3.0
|
24 +
|
10
|
Research design
|
Designing a research plan
|
Practicum
|
3.0
|
24 +
|
11
|
Survey design
|
Questionnaire design
|
Practicum
|
3.0
|
24 +
|
12
|
Data I
|
Data collection
|
Practicum
|
3.0
|
24 +
|
13
|
Data II
|
Data analysis
|
Practicum
|
3.0
|
24 +
|
14
|
Manuscript
Framework
|
Guidelines for writing an academic paper
|
Lecture
|
3.0
|
24 +
|
15
|
Reviewing a paper
|
Play a role as a reviewer
|
Lecture and discussion
|
3.0
|
24 +
|
16
|
Presentation
|
Guidelines for academic presentation
|
Lecture and discussion
|
3.0
|
24 +
|
17
|
Presentation
& Comments for a revision
|
3.0
|
24 +
|
18
|
Submission of a revised paper
|
3.0
|
24 +
|