#
|
Theme
|
Content
|
Text
|
Reading
|
Case
|
-
|
Scouting the environment
|
Introduction of Game Theory and its relevance to business practices
|
Game Theory in useful in McKinsey's Words
|
Analytics - A hot theme for Business School
|
The War on Coke
Apple Bite
|
-
|
What’s in a market (1)
|
Working with Demand
- Peek inside the market volatity
|
Economics of Platforms（HBR）
|
How did Steve Jobs think about demand?
|
WID.world
|
-
|
Bottom of the Pyramid
|
Business Games for the bottom of the pyramid
|
Strategy+Business: the fortune at the bottom of the pyramid
|
BCC cases analysis
|
In-class group discussion
|
-
|
Going Upscale
|
Demand Elasticities and the luxury business
|
Class handouts
|
Class handouts
|
Luxury shopping mall
|
-
|
What’s in a market (2)
|
peek inside the market volatility
|
Bottom of the Pyramid
|
Trading up or trading down?
|
|
-
|
May the force be with you
|
Supply side analysis
|
The Innovator's Dilemma
|
Cut Cost yet Grow Strong:
|
P&G’s Cost Cutting – Portfolio
|
-
|
Organization Games
|
Teaming up and then fine tuning
|
Class handouts
|
Class handouts
|
In-class simulation
|
-
|
Game Analytics (I)
|
Normal form games
|
Knowledge is Power?!
|
1.A Beautiful Mind 2.Ransom - who's scared now?
|
Save you self, Dilbert!
|
-
|
Game Analytics (II)
|
Extensive form games
|
Hot dogs, who wants a hot dog?
|
Class handouts
|
In-class simulation
|
10
|
The Myth of Cooperation
|
3D Negotiation
|
3 Party Negotiation Game
|
Class handouts
|
In-class simulation
|
˙˙
|
What a Wonderful Networked World
|
Why Networking is important for your career?
|
J. Organiz. Behav. 24, 689–708 (2003)
Predictors of success in the era of the
boundaryless career
|
Class handouts
|
Class handouts
|
-
|
What a Wonderful Networked World
|
Networking Event
|
Grand Finale
|
Preparing CV
|
|