SemesterSpring Semester, 2021
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameCo-Opetition: A Game Theoretic Approach to BusinessPractices
InstructorCHOU TE-YU
Credit2.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule












































































































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Theme



Content



Text



Reading



Case




  1.  



Scouting the environment



Introduction of Game Theory and its relevance to business practices



Game Theory in useful in McKinsey's Words



 



Analytics - A hot theme for Business School



The War on Coke



 



Apple Bite




  1.  



What’s in a market (1)



Working with Demand




  • Peek inside the market volatity



Economics of PlatformsHBR



How did Steve Jobs think about demand?



WID.world




  1.  



Bottom of the Pyramid



Business Games for the bottom of the pyramid



Strategy+Business: the fortune at the bottom of the pyramid



BCC cases analysis



In-class group discussion




  1.  



Going Upscale



Demand Elasticities and the luxury business



Class handouts



Class handouts



Luxury shopping mall




  1.  



What’s in a market (2)



peek inside the market volatility



Bottom of the Pyramid



Trading up or trading down?



 



 




  1.  



May the force be with you



Supply side analysis



The Innovator's Dilemma



Cut Cost yet Grow Strong:



P&G’s Cost Cutting – Portfolio




  1.  



Organization Games



Teaming up and then fine tuning



Class handouts



Class handouts



 In-class simulation




  1.  



Game Analytics (I)



Normal form games



Knowledge is Power?!



1.A Beautiful Mind 2.Ransom - who's scared now?



Save you self, Dilbert!




  1.  



Game Analytics (II)



Extensive form games



Hot dogs, who wants a hot dog?



Class handouts



In-class simulation



10



The Myth of Cooperation



3D Negotiation



3 Party Negotiation Game



Class handouts



In-class simulation



˙˙



What a Wonderful Networked World



Why Networking is important for your career?



J. Organiz. Behav. 24, 689–708 (2003)



Predictors of success in the era of the



boundaryless career



Class handouts



Class handouts




  1.  



What a Wonderful Networked World



Networking Event



Grand Finale



Preparing CV



 



Teaching Methods
Teaching Assistant

TBA


Requirement/Grading

期中小組產出 (Team outputs throughout the semester)40%,期末評量(Final Comprehensive Project)50%,課堂參與(Participation)10%。


Textbook & Reference

1. (Must reads) Various readings uploaded to the course moodle website



2. (Reference) Information Rules – A Strategic Guide to the Network Economy. By Carl Shapiro and Hal Varian. 1999 McGraw-Hill (資訊經營法則—時報文化) 


Urls about Course
moodle.nccu.edu.tw
Attachment