6/6, 6/20, 7/4 & 7/11
09:00-17:30
7.5* 4 = 30 hours
6/9, 6/16, 6/23, 6/30 &7/7
19:00-22:00
3*5 = 15 hours
6/08 14:00-18:00 Group discussion (4hrs)
6/15 14:00-17:00 Group discussion (3hrs)
7/06 14:00-16:00 Group discussion (2hrs)
#
|
Date
|
Content
|
Text
|
Reading
|
Case/Assignment
|
-
|
6/6
|
Introduction to Marketing
Marketing Math
|
K&P
|
1-2,
|
|
- 2
|
6/9
|
How to do a Case Analysis
Introduction to Marketplace Simulation
|
K&P
|
3
|
|
-
|
6/16
|
Strategic Planning and Marketing
|
K&P
|
Notes
|
Marketing Math Homework Due
|
- 3
|
6/20
|
Product and Services Marketing
|
|
4
|
|
-
|
6/23
|
Integrated Marketing Communications
|
K&P
|
5
|
Dr. Pepper Snapple Case
Cadbury Beverage Case
|
- 4
|
6/30
|
Supply Chain Distribution Strategies
|
K&P
|
6
|
|
-
|
7/4
|
Pricing Strategies
|
K&P
|
7-8
|
Cutco
Hawaiian Punch
|
-
|
7/7
|
Marketing through the Product Life Cycle
|
|
notes
|
Southwest Airlines
Augustine Medical
|
-
|
7/11
|
Marketing Control and Marketing Research
|
|
notes
|
Goodyear Tires
Qingdao Haier
Final Quiz
|
|