SemesterSpring Semester, 2021
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameMarketing Management for International Managers
Instructor
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule

6/6, 6/20, 7/4 & 7/11

09:00-17:30

7.5* 4 = 30 hours



 



6/9, 6/16, 6/23, 6/30 &7/7



19:00-22:00



3*5 = 15 hours



6/08 14:00-18:00 Group discussion (4hrs)



6/15 14:00-17:00 Group discussion (3hrs)



7/06 14:00-16:00 Group discussion (2hrs) 























































































#



Date



Content



Text



Reading



Case/Assignment




  1.  



6/6



 



 



Introduction to Marketing



Marketing Math



 



K&P



1-2,



 




  1. 2



6/9



 



How to do a Case Analysis



Introduction to Marketplace Simulation



K&P



3



 




  1.  



6/16



Strategic Planning and Marketing



K&P



Notes



Marketing Math Homework Due




  1. 3



6/20



 



Product and Services Marketing



 



4



 




  1.  



6/23



 



Integrated Marketing Communications



K&P



5



Dr. Pepper Snapple Case



Cadbury Beverage Case




  1. 4



6/30



 



 



Supply Chain Distribution Strategies



 



K&P



6



 




  1.  



7/4



 



 



Pricing Strategies



K&P



7-8



Cutco



Hawaiian Punch




  1.  



7/7



Marketing through the Product Life Cycle



 



 



notes



Southwest Airlines



Augustine Medical




  1.  



7/11



Marketing Control and Marketing Research



 



 



notes



Goodyear Tires



Qingdao Haier



 



Final Quiz



Teaching Methods
Teaching Assistant

Ricky Haynes 施力祺


Requirement/Grading

Group Case Analysis                      200 Points



                Group Presentation                         200 Points



                Marketing Math Homework           100 Points



                Individual Case Briefs                     150 Points                      



                Simulation                                       200 Points



    Final Quiz                                       150 Points



                Total                                        1,000 points



Textbook & Reference

Textbook: Kerin, Roger A. and Robert A. Peterson, “Strategic Marketing Problems: Cases and Comments”


Urls about Course
Attachment