SemesterSpring Semester, 2021
DepartmentInternational Master's Program in International Studies, First Year International Master's Program in International Studies, Second Year
Course NameStrategic Communication & Cultural Diplomacy
Course TypeElective
Course Objective
Course Description
Course Schedule

Schedule (Subject to change)

Week of February 22: Introduction and Modern Historical Background

Alexander L. Vuving “HOW SOFT POWER WORKS”

Week of March 1:  Foundations

            Nye, Soft Power, chapter 1

Boehling, R. (1999), “The Role of Culture in American Relations with Europe: The Case of the United States’ Occupation of Germany,” Diplomatic History, 23: 57–69.

Trobbiani, Riccardo, and Simon Schunz. "Diversity without Unity: The European Union’s Cultural Diplomacy vis-a-vis the United States." European Foreign Affairs Review 24, no. Special (2019).

Week of March 8:  Sources of Soft Power in relation to Strategic Communications and Cultural Diplomacy

            Nye, Soft Power, chapter 2

Smith-Windsor BA (2000) “Hard power, soft power reconsidered.” Canadian

Military Journal, Autumn: 51–56.

Klyueva, Anna and Anna Mikhaylova (2017), ‘Building the Russian World: Cultural Diplomacy of the Russian Language and Cultural Identity’, JOMEC Journal 11, ‘Diaspora beyond Nationalism’, ed. Idil Osman.

Nissim Kadosh Otmazgin (2012) “Geopolitics and Soft Power: Japan's Cultural Policy and Cultural Diplomacy in Asia,” Asia-Pacific Review, 19:1, 37-61


Week of March 15:  Competing in a World of Soft Power

Nye, Soft Power, chapter 3

Gill, Bates, and Yanzhong Huang. "Sources and limits of Chinese ‘soft power’." Survival 48, no. 2 (2006): 17-36.

Kiel, Christina. "Chicken dance (off): competing cultural diplomacy in the 2019 Eurovision Song Contest." International Journal of Cultural Policy (2020): 1-15.

Week of March 22:  How to Wield Soft Power

 Nye, Soft Power, chapter 4; Nye: “Soft Power and American Foreign Policy,”

Political Science Quarterly, Vol. 119, No. 2 (Summer, 2004)

Udovi?, Boštjan, and Ana Podgornik. "Cultural diplomacy of Slavic European Union Member States: A cross-country analysis." Baltic journal of European studies 6, no. 2 (2016): 117-136.

Jean A. Garrison “China's Prudent Cultivation of ''Soft'' Power and Implications for U.S. Policy in East Asia,” Asian Affairs: An American Review, 32:1, (2005)

Week of March 29:  Soft Power, Cultural Diplomacy and Foreign Policy

Nye, Soft Power, chapter 5;

Nye, Public Diplomacy and Soft Power,” The ANNALS of the American Academy of Political and Social Science, March 2008 vol. 616 no. 1

Mahapatra, Debidatta Aurobinda. "From a latent to a ‘strong’soft power? The evolution of India’s cultural diplomacy." Palgrave Communications 2, no. 1 (2016): 1-11.

Week of April 5: Cultural Diplomacy and National Security

Cultural Diplomacy, the Linchpin of Public Diplomacy—State Department report:

Janne Haaland Matlary, “When Soft Power Turns Hard: Is an EU Strategic Culture Possible?” Security Dialogue, March 2006 vol. 37 no. 1

Week of April 12: Cultural Diplomacy and Terroris

Richard LeBaron: Public Diplomacy as an Instrument of Counter-terrorism

Dealing With Today’s Asymmetric Threat to U.S. and Global Security,

Nye Jr, Joseph S. "Smart Power and the “War on Terror”." Asia Pacific Review 15, no. 1 (2008): 1-8.

Week of April 19: Midterm Week, no class

Week of April 26: Cultural Diplomacy in Integration and the Management of Regional Conflict

Walin, New American Public Diplomacy Initiative

Awosusi, Oladotun Emmanuel, and Francis Olabode Fatoyinbo. "Xenophobic prejudice in Africa: Cultural diplomacy as a Panacea to the deteriorating inter-African relations." International Journal of Research Publications 40 (2019).

Purta?, F?rat. "Cultural Diplomacy Initiatives of Turkic Republics." Perceptions 22, no. 1 (2017): 91-114.

Week of May 3: Problems of Cultural Diplomacy

Wilson EJ III (2008) “Hard power, soft power, smart power.” The Annals of the American Academy of Political and Social Science, 616 (1): 110–124.

Democracy promotion, suspicion of soft power

Becard, Danielly Silva Ramos, and Paulo Menechelli Filho. "Chinese Cultural Diplomacy: instruments in China’s strategy for international insertion in the 21st Century." Revista Brasileira de Política Internacional 62, no. 1 (2019).

Rick Rockwell, "Mexico & Venezuela: Losing The Soft Power Sweepstakes At The Polls," Exchange: The Journal of Public Diplomacy: Vol. 3: Iss. 1, Article 12. (2012

Week of May 10: Evaluating Cultural Diplomacy

Evaluation of Fulbright Program

Atkinson, C. (2010), Does Soft Power Matter? A Comparative Analysis of Student Exchange Programs 1980–2006. Foreign Policy Analysis, 6

Sirirat Ngamsang, John Walsh, Shinawatra, “Confucius Institutes as Instruments of Soft Power: Comparison with International Rivals,” Journal of Education and Vocational Research Vol. 4, No. 10, pp. 302-310, Oct 2013

Weeks of May 17: Evaluating and Ranking Cultural Diplomacy Programs

The New Persuaders III: A 2012 Global Ranking of Soft Power, Institute for Government,

Week of 24:  Cultural Diplomacy, Hard Power, and Smart Power

Chong, Alan. "Smart power and military force: An introduction." Journal of Strategic Studies 38, no. 3 (2015): 233-244.

Gallarotti, Giulio M. "Smart power: definitions, importance, and effectiveness." Journal of Strategic Studies 38, no. 3 (2015): 245-281.

Paunic, Natalia. "The Rising Shi’a Crescent: Iranian Smart Power and Implications for the Middle East, Central Asia, and the Persian Gulf." Carleton Review of International Affairs, Vol. 3 (Summer, 2016)

Week of May 31:  Some Country Examples: Turkey and Venezuela

Tarik O?uzlu (2007) Soft power in Turkish foreign policy, Australian Journal of

International Affairs, 61:1, 81-97

Javier Corrales (2009) Using Social Power to Balance Soft Power: Venezuela's

Foreign Policy, The Washington Quarterly, 32:4


Week of June 7: Guest speaker

Week of June 14: Guest speaker

Week of June 21: Project Presentations

Teaching Methods
Teaching Assistant

Short Theoretical Paper: 35%

Cultural Diplomacy Project Proposal: 50%

Presentation of Project: 15%



Six page amplification and discussion of one theoretical topic addressed in the first half of the course. This can be used as a way of thinking about the foundations of the project. Due week of midterm exams


Proposal, at least 12 pages in length, outlining a cultural diplomacy project that your country would implement. This should include a theoretical section grounding the approach, the intended audience, a description of the activity or activity to be engaged, a time frame, and ways of assessing the success of the project.


A presentation, at least 7-10 minutes in length, in which the author of a proposal presents it to class as if the class were a group of managers with authority to approve the project.

Textbook & Reference

Students should gain access to a copy of Joseph Nye, Soft Power. Other materials will be available online.

Urls about Course