SemesterSpring Semester, 2021
DepartmentInternational Master's Program in International Communication Studies, First Year
Course NamePolitical Communication
Instructor
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

1st Week



Course introduction:



Part 1: the roles of mass media in Postmodern Democracy



Part 2: how political actors compete over the news media



Part 3: the agenda-setting and image-setting functions of mass media in



election campaigns



Part 4: comprehend the agenda-setting and image-setting functions of mass



media in election campaigns



Part 5: the strategic uses of polling in election campaigns



Part 6: case study of political ads in Taiwan’s major political campaigns



 



2nd Week



Political actors compete over the new media



Political power and power over the media



Political control and media independence





  1. Duncan Watts (1997), Political Communication Today





Chapter 11: The media and democracy. Pp.197-209





  1. Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication



    Chapter 1 & 2: Pp.1-44





 



3rd Week



Turning political into news



No such things as objective news



Telling a good story





  1. Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication



    Chapter 3 & 4: Pp.45-94



     





4th Week



The media get you when you’re not paying attention





  1. Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication



    Chapter 5: Pp.95-118





 



5th Week



Mediatization and de-centralization of political communication





  1. Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy



    Chapter 1: Pp.1-18





 



6th Week



New approaches to political communication



Audience democracy: An emerging pattern in postmodern political



communication



Representation and mediated politics: Representing representation in an age of



irony





  1. Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy



    Chapter 2 & 3: Pp.19-56





 



7th Week



Mediatization: The changing power game between politics and the media





  1. Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy



    Chapter 4: Pp.59-74





 



8th Week



De-centralization: New forms of citizenship and political communication



Political consumerism as political participation





  1. Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy



    Chapter 10: Pp.167-182





 



9th Week



The media and social control



Media influence upon the formation of public opinion



The triangle of the attentive public, the political actors, and the media





  1. Glasser & et.al. (1995), Public opinion and the communication of consent



    Chapter 2: Public opinion and rationality. Pp.33-54



    Chapter 9: Social-psychological perspectives on public opinion. Pp.177-216



    Chapter 13: Origins and consequences of mediated public opinion. Pp.323-347





 



10th Week



The agenda-setting functions of the media



The influence of media on issue attributes



The influence of media on candidate images





  1. McCombs, M (2004), Setting the Agenda



    Chapter 4: Why agenda-setting occurs. Pp.53-67



    Chapter 5: The pictures in our heads. Pp.68-85



    Chapter 6: Attribute agenda-setting and framing. Pp.86-97



    Chapter 7: Shaping the media agenda. Pp.98-118



    Chapter 8: Consequences of agenda-setting. Pp.119-133





 



11th Week



The components of candidate images



The formation of candidate images



The assessment of candidate images





  1. Hacker K. L. (2004), Presidential Candidate Images



    Introduction: The continued importance of the candidate image construct. Pp.1-20



    Chapter 1: Campaigns and candidate images in American presidential Elections. Pp.21-48



    Chapter 4: The “authentic candidate”: Extending candidate image Assessment. Pp.85-104



    Chapter 5: A dual-processing perspective of candidate images formation. Pp.105-132





 



12th Week



The impact of political polling on voters



The functions of political polling in election campaign



The strategic use of presidential polling





  1. Robert V. Friedenberg (1997), Communication Consultants in Political Communication



    Chapter 2: Polling consultants: the intelligence service of the ballot wars. Pp.31-68




  2. Robert M. Eisinger (2003), The Evolution of Presidential Polling



    Chapter 1: seeking autonomy: The origins and growth of presidential polling. Pp.1-20



    Chapter 2: Planting the seeds of presidential polling. Pp.21-34





 



13th Week



The content of political advertising: issue vs. image, negative vs. positive



The effects of political advertising on voters



The effects of political advertising on candidate images





  1. Kaid L.L. & Johnston A. (2001), Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising



    Chapter 1: Presidential campaign advertising on television. Pp.1-11



    Chapter 2: Political advertising content and effects. Pp.13-24




  2. Hacker K.L. (2004), Presidential Candidate Images



    Chapter 6: The effects of political advertising. Pp.83-98




  3. Lynda Lee Kaid (2004), Handbook of Political Communication Research





Chapter 7: Political advertising. Pp.155-202

 


Teaching Methods
Teaching Assistant
Requirement/Grading

Class participation 40%



Reports on designated readings 60%



There is no mid-term test, final test and term paper for this course.



 



Information on Assignment



Students are required to turn in 2-4 pages (no more than 4 pages) of reading report on the designated readings each week. For each weekly report at least 2-3 questions springing from the readings should be raised for possible class discussion. When we have invited speakers to conduct special topics, student shall turn in 2 pages response and reflection 7 days after.



 


Textbook & Reference
Urls about Course
Attachment