|Semester||Spring Semester, 2021|
|Department||International Master's Program in International Communication Studies, First Year|
|Course Name||Social Media and Marketing|
Students will be graded on their written work, oral presentation, ability to synthesize and conceptualize the material, and contributions to the class.
|Textbook & Reference|
Students are required to read Keith A. Quesenberry’s Social Media Strategy: Marketing and Advertising in the Consumer Revolution, as well as scholarly and trade press articles posted on Moodle.
|Urls about Course|