SCHEDULE

NA

The student will be assessed according to the course objectives stated in this syllabus through continual assessments (CA) (100%):

1.     Class Attendance, Participation & Homework (10%)

As this course is largely seminar-based, participating in class discussions is highly encouraged (10%). Some results of in-class assignments will require to post on Facebook Group. Three times of absence without legitimate reasons will not have any attendance mark (5%). Students are expected to read the articles and participate in topical discussions related to each week’s media areas. Skipping presentations without a MC will get a Zero mark. No make-up!

2.  Topical Presentation Moderator (Total: 20 %-- reading selection & Qs; oral presentation & ppt) #Each week 1 group

Individual students select a weekly topic for oral presentations. The presentations should integrate knowledge and information from journal articles, book chapters or market reports to elaborate important issues related to the weekly topics of new media convergence. The selected readings must be of good quality. One key paper published after 201 and proposed questions (one for each moderators) must get approval from the instructor one week before the presentation and posting them to Moodle.

During the moderation week, each team will have 15 minute ppt presentation to elaborate main points and 10 minutes to facilitate class discussions. Moderators must upload a ppt file (including answers to Qs) to NCCU course website one week after the presentation.

3.     New Media Research Term paper (70%)

1) Proposal (20%): oral presentation (5%) & proposal (15%);

2) Data preliminary analyses: oral presentation (10%)

2) Term paper (40%): final presentation (5%); written paper (30%), discussants for term papers (5%)

Proposal: Students work as groups to write a research proposal which contains introduction, research aims, succinct literature review (relevant studies, theoretic concepts or analytical framework), and method session (<5 pages with APA references.) The topics are suggested related to groups’ weekly media presentations.

Written Paper: Students work as groups to write a term paper in their selected media presentation area. The topic should focus on either 1) how new media technologies shape traditional media organizations or users, or 2) new media development and impact on industries, professional practices, society or individual users. The length of the article is expected to be 4,000-5,000 words (excluding references, tables, figures, appendix, etc) with APA-style references. Each group gives a 15-min ppt presentation and 5-min Q&A.

Discussants:  Individuals must play the role as the discussants for another group’s written papers. Hence, each group must upload the written proposal and final paper three days before the in-class presentations.

# All writing, papers and ppt slides must be uploaded to NCCU Moodle E-learning portal before deadlines. Soft and hard copies of proposals and final papers are required for submission.

(1) BOOK

Grant, A. & Meadows, J. (Eds.).(2012). Communication technology update and fundamentals.(13th Edition). Boston, MA: Focal Press.

Miller, V. (2011). Understand digital culture. Sage Publications.

Nightingale V. & Dwyer T. (2007). New media worlds: challenges for convergence. Oxford.