|Semester||Spring Semester, 2021|
|Department||Senior Class A, Department of Business Administration Senior Class B, Department of Business Administration|
|Course Name||Strategic Management|
|Prerequisite||Fundamentals of Operation Management、Lean Management、Managing Operations、Operation Management、Operations Management、Principles of Operations Management、Production / Operation Management、Production and Operation ManagementorOperations and Supply Chain Management,Advertising、Basic Marketing Management、BUS 343 Marketing Management、Customer Relationship Management、Foundation of Marketing、Foundations of Marketing、Fundamentals of Marketing、General Principles of Marketing、Global Marketing、Intro to Market Analysis、Introduction to Marketing、Introduction to Marketing Management、Management of Fashion Companies、Market Management、Marketing、Marketing (SBB)、Marketing Communication、Marketing Concepts、Marketing Management、Marketing Management Decisions、Marketing Management for International Managers、Marketing Principles & Practice、Marketing Strategy、Principle of Marketing、Principles of Marketing、Salea and Marketing Practices in Multinational Enviroment、Sales Management、Topics in Marketing、Trade Marketing and Category Management,Foundations in Human Resources and Organizational Dynamics、Human Capital Management、Human Resource Development、Human Resource Management、Human Resource Management Seminar、Human Resource Mangement for International Managers、Human Resources、Human Resources and Organization、Human Resources Management、Human Resourses Development、International management of human resource、Introduction of Human Resource Management、Introduction to HR Mgmt、Introduction to Human Resourse Management、Leadership，critical Thinking and Decision Making、Management of Human Resources、Managing Human Resources、Managing People in Organization、Organization and Human Resource Management、Organizational Behavior、Personnel Administration、Strategic Human Resource Management、Work Psychology for Human Resources Management,Business Information Management、Consulting in Information Systems、Information Management、Introduction to Information System、Management Info Systems、Management Information、Management Information System、Management Information Systems、Management of Information Systems、Organizational Informatics,Basic Corporate Finance、BUS 312 Financial Management、Business Finance、Corporate Finance、Finance Management (SBB)、Financial Management、Financial Statement Analysis、Finanzmanagement、International Financial、Introduction to Finance、Managerial Finance、Principles of Finance、Problems in Business Finance|
The lecturer reserves the right to modify this syllabus throughout the semester if necessary.
Course Policy and Requirement
In this course, our class meetings will be “unplugged.” Please turn off all computers, tablets, organizers, phones, or other electronic devices during class meetings, so that everyone can focus their full attention on the class discussion itself. You will be regarded as “ABSENCE” if you use laptop and smartphone during the class.
It is everyone’s responsibility to foster a mutually respectful learning environment. So, there are very high expectations about professional behavior in this course. Unprofessional behavior may be penalized. Penalties may include losing points in class participation grade, a zero on the assignment, not being eligible for grade curve, zero on the exam, being moved within the classroom, being asked to leave the room, or other as allowed by the University or limited by my creativity. Please avoid the following unprofessional behaviors:
Please also note that assignments that appear to be copied in whole or in part will be considered to violate the academic code of conduct and will be dealt with accordingly.
|Textbook & Reference|
Strategic Management by Frank T. Rothaermel. 4th edition (International edition). McGRAW-HILL Education.
Cases will be ordered from PERDO. Every enrolled student is required to pay the fee for copyright and photocopy for all five cases.
Case 1—Apple Inc. in 2012
Case 2—Sony AIBO: The World’s First Entertainment Robot
Case 3—ZARA: Fast Fashion
Case 4—Stone Finch, Inc.: Young Division, Old Division
Case 5—Dogfight over Europe: Ryanair (A)
|Urls about Course|