SemesterSpring Semester, 2021
DepartmentSelective courses of master level,College of Commerce
Course NameInternational Marketing
InstructorLIN HSIN-CHEN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule























































































































































週次



Week



課程主題



Topic



課程內容與指定閱讀



Content and Reading Assignment



教學活動與作業



Teaching Activities and Homework



學習投入時間



Student workload expectation



課堂講授



In-class Hours



課程前後



Outside-of-class Hours



1



Class Overview and Introduction



 



 



3



 



2



1 Introduction to Global Market &



2 The Global Economy



Topic 1- 2



 



3



6



3



3 Cultural and Social Forces



Topic 3



Assignment 1: Group Bio



3



6



4



4 Global Markets &



5 Global Competitors



Topic 4-5



 



3



6



5



6 Global Market Research &



7 Global Market Participation



Topic 6-7



 



3



6



6



Elevator pitch & Exam Review



 



Assignment 2: Business Idea



3



6



7



Test 1



Topic 1- 7



 



3



6



8



8 Global Market Entry Strategies &



9 Global Product Strategy



Topic 8 & 9



 



3



6



9



International Marketing Research Presentation



 



Project 1: International Marketing Research Due



3



6



10



International Marketing Research Presentation



 



Marketing Research PowerPoint Due



3



6



11



10 Global Strategies for Services, Brands, and Social Marketing &



11 Pricing for Global Markets



Topic 10 & 11



 



3



6



12



12 Global Distribution Channels &



13 Global Promotion Strategies



Topic 12 & 13



 



3



6



13



商務研習週,統一停課以進行海外研習企業參訪、企業競賽、企業專案等活動



14



14 Managing Global Advertising



15 Case study



Topic 14 & 15



 



3



6



15



Test 2



Topic 8- 15



 



3



6



16



International Business Plan Presentation



 



Project 2: International Business Plan Due



3



6



17



International Business Plan Presentation



 



Business Plan PowerPoint Due



Assignment 3: Peer Evaluation Due



3



6



18



商務研習週,統一停課以進行海外研習企業參訪、企業競賽、企業專案等活動



Teaching Methods
Teaching Assistant
Requirement/Grading

Your grade will be caculated based on the total points you get from the list of components below divided by 691.





































































 



List of Components



Group  OR



Individual



Points



Assignment 1: Group Bio



Group



20



Assignment 2: Global Business Idea



Group



20



Assignment 3: Peer Evaluation



Individual



45



Project 1: International Marketing Research



Group



100



Project 2: International Business Plan



Group



100



Presentation 1: International Marketing Research



Group



50



Presentation 2: International Business Plan Presentation



Group



100



Attendance (each class carries 4 attendance points)



Individual



56



Test 1



Individual



100



Test 2 (test is not cumulative)



Individual



100



Total Points



 



691




 


Textbook & Reference
Urls about Course
Attachment