SemesterSpring Semester, 2021
DepartmentSelective courses of undergraduate level,College of Commerce
Course NameBusiness Analytics : Social Media
InstructorPENG CHIH HUNG
Credit3.0
Course TypeSelectively
PrerequisiteBasic Statistics、Probability and Statistics for Business、Statistics
Course Objective
Course Description
Course Schedule

 



















































































Week



Topic



1



Course Overview



2



Social Community I



3



Social Community II



4



Social Publishing I



5



Social Publishing II



6



Social Commerce I



7



Social Commerce II



8



Midterm Exam



9



Social Entertainment



10



Social Media Strategy I



11



Social Media Strategy II



12



Social Media Metrics I



13



Guest Lecture



14



Project Preparation



15



Project Preparation



16



Project Preparation



17



Project Presentation



18



Final Exam




 


Teaching Methods
Teaching Assistant
Requirement/Grading

Tutorials and In-class Discussion (20%):  

20% is given for student's tutorial works and participation in terms of quality of questions, answers and student engagement in both lectures and tutorials throughout the semester.



Project Work (30%): 

The course has a team project, which requires the students to develop a social media enabled strategy to promote a business. The teams will also implement their strategies using social media applications. The project requires a project proposal, presentation, as well as a final report.



Midterm Exam (20%): 

The midterm exam will be closed book, closed notes.



Final Exam (30%):

The final exam will be closed book, closed notes.


 


Textbook & Reference

Lecture notes will be provided. No Textbook. 


Urls about Course
Attachment