SemesterSpring Semester, 2021
DepartmentIntegrated Curriculum by Dept. of Business Administration
Course NameSocial Responsibility and Ethics
Course TypeRequired
Course Objective
Course Description
Course Schedule

Tentative schedule (subject to change):

Week Topics Activity Assignment Final Project
1 Introduction to Business Ethics What is Business Ethics? News Article (BBC)

Who is to blame for 'self-driving car' deaths?
2 Technology & Humanity

- Trolley Problems

- Autonomous Vehicles (AI)
Ranking Sustainable Value Business Case (IVEY)

Social Return Investment

Sustainability & Measuring Social Value

- (Case) Social Return Investment (IVEY)

Calculating SROI Business Case (NUS Business School)

Happy Narae Case
4 Society & Global Citizenship

- Prosocial vs. Self-interest Behaviors

- Tragedy of the commons
Catching Fish Activity Business Case (NCCU)

LDH Case
5 Social Entrepreneurship

- LDH Case

- Korean Cases (SK Happy Narae; Good sharing)
Case Discussion Self-reflection Letter
6 Final Project

Time Capsule Project Presentation


Teaching Methods
Teaching Assistant

Please feel free to contact our TA, Sherry (羅珮瑄)




  1. Final Project (40%):

  • All students will write a letter to their future self. As a self-narrative, students are required to think about their life comprehensively. Starting from how they lived up to now, and to plan ahead to think about how to live in the future by identifying their life philosophy as their life backbone. By writing and presenting individuals' mission statements, students will specify what kinds of business professionals they would like to become in the future.

  1. Group Activity & Discussions (40%):

  • This class involves a lot of group activities. Students will be formed into a group in all sessions to discuss cases and role-playing as a team-based competition.

  • A peer-evaluation will be conducted in all sessions. If the lowest grade is given to the same person from multiple members, then the penalty will be given. If the highest grade is given to the same person, an extra point will be given, vice versa.

  • All the outputs will be submitted with a specified due date. (Any late submission will be penalized.)


  1. Individual Participation (20%)

  • Attendance: More than two absences will automatically lead to the failure of this class. For an excused absence, must send me an email in advance.

  • Cold-calls” will be conducted. For meaningful comments, additional points will be given. Remember, active participation and class attendance matter for this class.


  1. Academic Policy & Others:

  • Any kind of academic dishonesty will lead to a failing grade (e.g., cheating, misrepresenting, and plagiarism). Please make sure to cite and acknowledge all sources in order to avoid any unintentional plagiarism. There is NO tolerance for academic dishonesty!

  • Please note that an absence of two or more weeks will penalize your final grade. In case of an unavoidable absence, please let me know in advance. Also, being late is considered unacceptable because it interferes with the learning environment for others.

  • I am happy to assist students with disabilities. Please talk to me in case you need any assistance.

  • If you have any questions, please do not hesitate to ask them. Remember, there is no such thing as a “dumb” question.

  • Mentoring, career-coaching, and language (English) supports are opened to all students. If you are willing to communicate with me, please feel free to contact me at any time. Lastly, let’s enjoy this semester!! J

Textbook & Reference

  1. Textbooks (Reference):

  • Harman L. P., DesJardins J., MacDonald C. (2018) Business Ethics: Decision Making for Personal Integrity & Social Responsibility, McGraw-Hill

  • Crane, Andrew & Matten, Dirk. (2010) Business Ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford, Oxford University Press.

  1. Business Cases:

  • Harvard Business

  • Ivey


  • NUS

  1. Recommended Readings:

  • MIT Sloan Management Review

  • McKinsey & Company

  • Boston Consulting Group

  • News articles from the Financial Times, The Wall Street Journals, Bloomberg, New York Times, and etc.

Urls about Course