(*taught by Prof. Yu)
Date Topic
1st Administration/Introduction
9/5* . Overview of international business
. Factors affecting firms’ internationalization
. Globalization
Chapter 1
2nd Trade theories and protectionism
9/12 . Trade theories
. Trade protectionism
Chapters 5, 6
3rd Foreign market entry strategies (I)
9/19 . Evaluation of countries for operations
. Exporting
Chapters 13, 14
4th Foreign market entry strategies (II)
9/26 . Forms of foreign production
. Ownership and strategic alliances
Chapter 15
5th The international political and legal environments
10/3 . Political risks
. Legal systems
Chapters 3
6th Case 1: Eliminate the Middleman?
10/17* (HBR R0603A)
Questions:
1. Please assess the capabilities or odds of success of Taisource to market its own brand.
2. What should Ustech do?
3. What some OEMs (e.g., Apple) can work with their suppliers well and do not fall into the predicament Ustech was in?
7th Economic environment
10/24 . Economic systems
. Economic integration and cooperation
Chapters 4, 7
8th *****Midterm examination*****
10/31
9th Cultural environment and managing global talents
11/7 . Elements of culture
. Managing cultural diversity
. Expatriate management
. Chapters 2, 20
10th Case 2: Nora-Sakari: A Proposed Joint Venture in Malaysia
11/14* (IVY case, 9B06M006)
Questions:
1. Why did the cooperation between the two firms have not succeeded yet?
2. To make this cooperation successful, what are your recommendations to those unsolved issues?
3. What should Zainal do if he decided to work with Sakari?
11th International marketing management
11/21 . Standardization vs. adaptation
. Marketing mix
Ch. 17
12th International business strategy and multinational control
11/28 . Strategy of international business
. Organizational structure and control
Ch. 12, 16
13th Case 3: Giant Inc.: Formation of the A-Team (IVEY 9B09MT44)
12/5* Questions:
1. Why was the A-Team formed? Why could it be formed by Taiwanese firms?
2. What kind of activities/mechanisms contributes to the mutual learning among A-Team members?
3. Is cooperating with a direct competitor (such as between Merida and Giant) a viable prospect for the A-Team in the long run?
4. What should Lo do to help the A-Team achieve all of the objectives set in 2003?
5. Under what conditions might A-Team break up?
14th Global Production and Supply Chain
12/12 . Supply Chain
. Sourcing
. Supplier Management
Ch. 18
15th *****Final examination*****
12/19
16th* Issues related to international business: questions and discussions
12/26
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