週次
Week
|
課程主題
Topic
|
課程內容與指定閱讀
Content and Reading Assignment
|
教學活動與作業
Teaching Activities and Homework
|
學習投入時間
Student workload expectation
|
課堂講授
In-class Hours
|
課程前後
Outside-of-class Hours
|
1
|
Class Overview and Introduction
|
|
|
3
|
|
2
|
1 Social Media Goals and Strategies
Group Arrangement
|
|
|
3
|
6
|
3
|
Mid-Autumn Festival (No Class)
|
|
|
3
|
6
|
4
|
2 Identifying Target Audiences
3 Rules of Engagement for Social Media
|
|
Social Media Bio and Client Information Due
|
3
|
6
|
5
|
4 Social Media Monitoring and Measuring
5 Contagious Word-of-Mouth (WOM)
|
|
|
3
|
6
|
6
|
6 Social Currency
7 WOM: Triggers
|
|
|
3
|
6
|
7
|
Midterm Test
|
|
|
3
|
6
|
8
|
Social Media Marketing Pre-Campaign Presentation (Group 1-4: 30 minutes each)
|
|
Social Media Marketing Pre-Campaign Report Due
|
3
|
6
|
9
|
Social Media Marketing Pre-Campaign Presentation (Group 5-8: 30 minutes each)
|
|
Presentation 1 File Due
|
3
|
6
|
10
|
8 WOM: Emotion
9 WOM: Public
|
Campaign Week 1
|
|
3
|
6
|
11
|
10 WOM: Practice Value
11 WOM: Stories
|
Campaign Week 2
|
|
3
|
6
|
12
|
12 Search Marketing
13 Online Advertising
|
Campaign Week 3
|
|
3
|
6
|
13
|
No Class: BA Department Activities Week
|
Campaign Week 3
|
|
|
|
14
|
14 E-mail Marketing
15 Mobile Marketing
|
|
|
3
|
6
|
15
|
Social Media Marketing Post-Campaign Presentation (Group 1-4: 30 minutes each)
|
|
Social Media Marketing Post-Campaign Report Due
|
3
|
6
|
16
|
Social Media Marketing Post-Campaign Presentation (Group 5-8: 30 minutes each)
|
|
Presentation 2 File Due
Peer Evaluation Due
|
3
|
6
|
17
|
Final Test
|
|
|
3
|
6
|
18
|
No Class: BA Department Activities Week
|