週次
Week |
課程主題
Topic |
課程內容與指定閱讀
Content and Reading Assignment |
教學活動與作業
Teaching Activities and Homework |
學習投入時間
Student workload expectation |
課堂講授
In-class Hours |
課程前後
Outside-of-class Hours |
1 |
Class Overview and Introduction |
|
|
3 |
|
2 |
1 Social Media Goals and Strategies
Group Arrangement |
|
|
3 |
6 |
3 |
Mid-Autumn Festival (No Class) |
|
|
3 |
6 |
4 |
2 Identifying Target Audiences
3 Rules of Engagement for Social Media |
|
Social Media Bio and Client Information Due |
3 |
6 |
5 |
4 Social Media Monitoring and Measuring
5 Contagious Word-of-Mouth (WOM) |
|
|
3 |
6 |
6 |
6 Social Currency
7 WOM: Triggers |
|
|
3 |
6 |
7 |
Midterm Test |
|
|
3 |
6 |
8 |
Social Media Marketing Pre-Campaign Presentation (Group 1-4: 30 minutes each) |
|
Social Media Marketing Pre-Campaign Report Due |
3 |
6 |
9 |
Social Media Marketing Pre-Campaign Presentation (Group 5-8: 30 minutes each) |
|
Presentation 1 File Due |
3 |
6 |
10 |
8 WOM: Emotion
9 WOM: Public |
Campaign Week 1 |
|
3 |
6 |
11 |
10 WOM: Practice Value
11 WOM: Stories |
Campaign Week 2 |
|
3 |
6 |
12 |
12 Search Marketing
13 Online Advertising |
Campaign Week 3 |
|
3 |
6 |
13 |
No Class: BA Department Activities Week |
Campaign Week 3 |
|
|
|
14 |
14 E-mail Marketing
15 Mobile Marketing |
|
|
3 |
6 |
15 |
Social Media Marketing Post-Campaign Presentation (Group 1-4: 30 minutes each) |
|
Social Media Marketing Post-Campaign Report Due |
3 |
6 |
16 |
Social Media Marketing Post-Campaign Presentation (Group 5-8: 30 minutes each) |
|
Presentation 2 File Due
Peer Evaluation Due |
3 |
6 |
17 |
Final Test |
|
|
3 |
6 |
18 |
No Class: BA Department Activities Week |