SemesterSpring Semester, 2020
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameGlobal and Cross Cultural Marketing
InstructorBRODOWSKY GLEN HOWARD
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule

CLASS SCHEDULE



 
























































#

Date

Content

Reading

Case/ Simulation


  1.  

2/23



 



(Sun)

Introduction and Overview



The Evolution of Global Marketing



The Global Environment– Economic, Political and Cultural Forces



 

Douglas and



Craig1987



 



Drawbridges Up. The Economist, 7/30/16



 

 



 



 



 


  1. 2

3/1



 

Competing in the Global Marketplace



Analyzing Global Opportunities –



 

 

Simulation Practice Rounds



 


  1. 4

3/8



(Sun)

A Practical Guide to Culture



How to conduct your Country Screening



Market Entry Strategies



 

 

Simulation Rounds 1-2


  1. 6

3/15



 

Standardization vs. Adaptation



Product and Service Strategies



 

Leavitt



Douglas & Wind



 



 

Simulation Round 3-4


  1. 7

3/22



(Sun)

Adapting Communication Strategies



Adapting Pricing and Distribution Strategies



 

China and Currency Manipulation, The Economist, 3/2/17

Simulation Rounds 5-6



 



 


  1. 8

3/29



(Sun)

Country Screening Exercise Due

 

In class final quiz.

Teaching Methods
Teaching Assistant
Requirement/Grading

Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class.



The following weights will be assigned to the below-listed components of the course:



 




Simulation 300 Points



Exam 200 Points



Country Screening Project 300 Points



 



Total 1,000 points



Textbook & Reference
Urls about Course
Attachment