IMBA Program, First Year IMBA Program, Second Year
Course Name
Marketing Management for International Managers
Instructor
BRODOWSKY GLEN HOWARD
Credit
3.0
Course Type
Required
Prerequisite
Course Objective
Course Description
Course Schedule
CLASS SCHEDULE
#
Date
Content
Text
Reading
Case/Assignment
2/22
Introduction to Marketing
Marketing Math
How to do a Case Analysis
K&P
1-2,
2
2/29
Product and Services Strategies/Branding
Strategic Planning, Consumer Behavior
Introduction to Simulation
K&P
3-4
3
3/7
Integrated Marketing Communications
Advertising and Promotion
5
Marketing Math Homework Due
3/14
Supply Chain Distribution Strategies
K&P
6
Dr. Pepper Snapple
Mary Kay India
Cadbury Beverages
4
3/21
Pricing Strategies
Marketing through the Product Life Cycle
Marketing Ccntrol
K&P
7-8
CUTCO
Southwest
Hawaiian Punch
3/28
Wrap up and Final Quiz
K&P
Augustine
Goodyear
Qingdao Haier
Teaching Methods
Teaching Assistant
Requirement/Grading
Grading Policy
Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class. The following weights will be assigned to the below-listed components of the course:
Group Case Analysis 200 Points
Group Presentation 200 Points
Marketing Math Homework 100 Points
Individual Case Briefs 150 Points
Simulation 200 Points
Final Exam 150 Points
Total 1,000 points
Textbook & Reference
Textbook: Kerin, Roger A. and Robert A. Peterson, “Strategic Marketing Problems: Cases and Comments”