IMBA Program, First Year IMBA Program, Second Year
Course Name
Marketing Management for International Managers
Instructor
Credit
3.0
Course Type
Required
Prerequisite
Course Objective
Course Description
Course Schedule
CLASS SCHEDULE
#
Date
Content
Text
Reading
Case/Assignment
2/22
Introduction to Marketing
Marketing Math
How to do a Case Analysis
K&P
1-2,
2
2/29
Product and Services Strategies/Branding
Strategic Planning, Consumer Behavior
Introduction to Simulation
K&P
3-4
3
3/7
Integrated Marketing Communications
Advertising and Promotion
5
Marketing Math Homework Due
3/14
Supply Chain Distribution Strategies
K&P
6
Dr. Pepper Snapple
Mary Kay India
Cadbury Beverages
4
3/21
Pricing Strategies
Marketing through the Product Life Cycle
Marketing Ccntrol
K&P
7-8
CUTCO
Southwest
Hawaiian Punch
3/28
Wrap up and Final Quiz
K&P
Augustine
Goodyear
Qingdao Haier
Teaching Methods
Teaching Assistant
Requirement/Grading
Grading Policy
Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class. The following weights will be assigned to the below-listed components of the course:
Group Case Analysis 200 Points
Group Presentation 200 Points
Marketing Math Homework 100 Points
Individual Case Briefs 150 Points
Simulation 200 Points
Final Exam 150 Points
Total 1,000 points
Textbook & Reference
Textbook: Kerin, Roger A. and Robert A. Peterson, “Strategic Marketing Problems: Cases and Comments”