Semester	Spring Semester, 2020
Department	Junior Class A, Department of Business Administration Junior Class B, Department of Business Administration Senior Class A, Department of Business Administration Senior Class B, Department of Business Administration
Course Name	International Marketing
Instructor
Credit	3.0
Course Type	Elective
Prerequisite	Advertising、Basic Marketing Management、BUS 343 Marketing Management、Customer Relationship Management、Foundation of Marketing、Foundations of Marketing、Fundamentals of Marketing、General Principles of Marketing、Global Marketing、Intro to Market Analysis、Introduction to Marketing、Introduction to Marketing Management、Management of Fashion Companies、Market Management、Marketing、Marketing (SBB)、Marketing Communication、Marketing Concepts、Marketing Management、Marketing Management Decisions、Marketing Management for International Managers、Marketing Principles、Marketing Principles & Practice、Marketing Strategy、Principle of Marketing、Principles of International Marketing、Principles of Marketing、Salea and Marketing Practices in Multinational Enviroment、Sales Management、Topics in Marketing、Trade Marketing and Category Management

Course Objective

Course Description

Course Schedule

週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	學習投入時間 Student workload expectation
週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	課堂講授 In-class Hours	課程前後 Outside-of-class Hours
1	Class Overview and Introduction			3
2	1 Introduction to Global Market & 2 The Global Economy	Topic 1- 2		3	6
3	3 Cultural and Social Forces	Topic 3	Assignment 1: Group Bio	3	6
4	4 Global Markets & 5 Global Competitors	Topic 4-5		3	6
5	6 Global Market Research & 7 Global Market Participation	Topic 6-7		3	6
6	Elevator pitch & Exam Review		Assignment 2: Business Idea	3	6
7	商務研習週 (109/3/30?4/5)，統一停課以進行海外研習、企業參訪、企業競賽、企業專案等活動
8	Test 1	Topic 1- 7		3	6
9	8 Global Market Entry Strategies & 9 Global Product Strategy	Topic 8 & 9		3	6
10	International Marketing Research Presentation		Project 1: International Marketing Research Due	3	6
11	International Marketing Research Presentation		Marketing Research PowerPoint Due	3	6
12	10 Global Strategies for Services, Brands, and Social Marketing & 11 Pricing for Global Markets	Topic 10 & 11		3	6
13	12 Global Distribution Channels & 13 Global Promotion Strategies	Topic 12 & 13		3	6
14	14 Managing Global Advertising 15 Case study	Topic 14 & 15		3	6
15	Test 2	Topic 8- 15		3	6
16	International Business Plan Presentation		Project 2: International Business Plan Due	3	6
17	International Business Plan Presentation		Business Plan PowerPoint Due Assignment 3: Peer Evaluation Due	3	6
18	商務研習週 (109/6/15?6/18)，統一停課以進行海外研習、企業參訪、企業競賽、企業專案等活動

Teaching Methods

Teaching Assistant

Requirement/Grading

Your grade will be caculated based on the total points you get from the list of components below divided by 691.

List of Components	Group OR Individual	Points
Assignment 1: Group Bio	Group	20
Assignment 2: Global Business Idea	Group	20
Assignment 3: Peer Evaluation	Individual	45
Project 1: International Marketing Research	Group	100
Project 2: International Business Plan	Group	100
Presentation 1: International Marketing Research	Group	50
Presentation 2: International Business Plan Presentation	Group	100
Attendance (each class carries 4 attendance points)	Individual	56
Test 1	Individual	100
Test 2 (test is not cumulative)	Individual	100
Total Points		691

Textbook & Reference

Urls about Course

Attachment