週次
Week
|
課程主題
Topic
|
課程內容與指定閱讀
Content and Reading Assignment
|
教學活動與作業
Teaching Activities and Homework
|
學習投入時間
Student workload expectation
|
課堂講授
In-class Hours
|
課程前後
Outside-of-class Hours
|
1
|
Class Overview and Introduction
|
|
|
3
|
|
2
|
1 Introduction to Global Market &
2 The Global Economy
|
Topic 1- 2
|
|
3
|
6
|
3
|
3 Cultural and Social Forces
|
Topic 3
|
Assignment 1: Group Bio
|
3
|
6
|
4
|
4 Global Markets &
5 Global Competitors
|
Topic 4-5
|
|
3
|
6
|
5
|
6 Global Market Research &
7 Global Market Participation
|
Topic 6-7
|
|
3
|
6
|
6
|
Elevator pitch & Exam Review
|
|
Assignment 2: Business Idea
|
3
|
6
|
7
|
商務研習週 (109/3/30?4/5)，統一停課以進行海外研習、企業參訪、企業競賽、企業專案等活動
|
8
|
Test 1
|
Topic 1- 7
|
|
3
|
6
|
9
|
8 Global Market Entry Strategies &
9 Global Product Strategy
|
Topic 8 & 9
|
|
3
|
6
|
10
|
International Marketing Research Presentation
|
|
Project 1: International Marketing Research Due
|
3
|
6
|
11
|
International Marketing Research Presentation
|
|
Marketing Research PowerPoint Due
|
3
|
6
|
12
|
10 Global Strategies for Services, Brands, and Social Marketing &
11 Pricing for Global Markets
|
Topic 10 & 11
|
|
3
|
6
|
13
|
12 Global Distribution Channels &
13 Global Promotion Strategies
|
Topic 12 & 13
|
|
3
|
6
|
14
|
14 Managing Global Advertising
15 Case study
|
Topic 14 & 15
|
|
3
|
6
|
15
|
Test 2
|
Topic 8- 15
|
|
3
|
6
|
16
|
International Business Plan Presentation
|
|
Project 2: International Business Plan Due
|
3
|
6
|
17
|
International Business Plan Presentation
|
|
Business Plan PowerPoint Due
Assignment 3: Peer Evaluation Due
|
3
|
6
|
18
|
商務研習週 (109/6/15?6/18)，統一停課以進行海外研習、企業參訪、企業競賽、企業專案等活動
|