• Tutorials and In-class Discussion (20%):

20% is given for student’s tutorial works and participation in terms of quality of questions, answers and student engagement in both lectures and tutorials throughout the semester.

• Project Work (30%):

The course has a team project, which requires the students to develop a social media enabled strategy to promote a business. The teams will also implement their strategies using social media applications. The project requires a project proposal, presentation, as well as a final report.

• Midterm Exam (20%):

The midterm exam will be closed book, closed notes.

• Final Exam (30%):

The final exam will be closed book, closed notes.