Class Participation and Discussion.........................15%
Individual........................................5%
Within the team...........................10%
Article Presentations (10 points x 1).......................10%
Cases (10 points x 2).....................................................20%
BM Project........................................................................55%
Case Business Model.................10%
Empathy Map...............................10%
Final Presentation.......................15%
Final report....................................20%
TOTAL...............................................................................100%
A. Course Reports
The following is the format for the project report:
1. A cover page should include business title, group number, and names of the members. If there were to be any concern about the individual participation, please include the percentage of individual contribution to the assignment.
2. Diagrams/figures and tables should be listed as appendices. They should be cited in the text.
3. Double-spaced.
B. Class Presentation
Rules:
1. 20 minutes
2. Participated with all team members
3. Presentation Score Sheet
~~~suggested grading criterion~~~
? a) Presentation skills (PowerPoint aesthetics, complementarities of oral and visual communication)
? b) Language and clarity
? c)Handling of Q&A (attitude toward criticism and the way of answering)
? d) The content (richness in information, the structure, value-added in analysis, relevance to the subject)
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Required Readings (Online)
Beneficial Readings:
Aaker, Jennifer (2011), “The power of storytelling: What nonprofits can teach private sectors about social media,” The McKinsey Quarterly, February, 1-6.
Anderson, Chris (2008), The Long Tail: Why the future of business is selling less of more, Hyperion.
Fisher, M.J., & Starr, K. (2009). Real Good, Not Feel Good.
Kim, W. Chan and Mauborgne, Renee (2005). Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant, Mass: Harvard Business School Press.
Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market orientation: The construct, research propositions, and managerial implications,” The Journal of Marketing, 54 (2), 1-18.
Li, Charlene and Josh Bernoff, Josh (2008). Groundswell: Winning in A World Transformed by Social Technologies, Boston, Mass: Harvard Business Press.
Osterwalder, Alexander and Pigneur, Yves (2010). Business Model Generation, New Jersey: John Wiley & Sons, Inc.
Payne, Adrian F., Storbacka, Kaj, and Frow Pennie (2008), “Managing the co-creation of value,” Journal of the Academy of Marketing Science, 36, 83-96.
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